Tono de Marca

Passionate, conscious, and innovative. The brand is passionate about cycling, sustainability, and quality craftsmanship. It is conscious of its environmental and social impact and innovative in creating clever, multifunctional solutions. It has an inspiring and slightly rebellious spirit.

Valores de Marca

• •Sustainability & Environmental Responsibility
• •Functionality & Innovation
• •Quality & Durability
• •Minimalism & Aesthetics
• •Customer-Centricity

Mejores Prácticas

• •Always connect the product's features back to the core values of sustainability and innovative functionality. Don't just say it's a waterproof bag; explain that it's waterproof so that your adventure is never cut short by the weather.
• •Incorporate words like "sustainable," "vegan," "recycled," "conscious," and "eco-friendly" naturally into the copy. This reinforces the brand's primary mission.
• •Write from the perspective of the founders, Julia and Tim. Use "we" to tell the story and share the passion behind the brand's creation, making the communication feel personal and authentic.
• •Emphasize the ease, speed, and convenience of converting the bag for different uses. Use action-oriented language like "switch," "transform," and "adapt."
• •Frame the purchase not just as a transaction, but as joining a movement. Use phrases like "Join the #GreenRebellion" or "Make a statement" to empower customers, letting them know they are contributing to a better world by choosing Thollbeck.

Percepción Social

The public perception of Thollbeck is very positive. Customers and reviewers see it as a premium, trustworthy brand that delivers on its promises. Products are perceived as an excellent investment due to their high quality, durability, and multifunctionality. The brand's commitment to sustainability is seen as genuine and integral to its identity, resonating well with environmentally conscious consumers. The founders' personal story adds authenticity and passion.

Ejemplos de Copy

• •Your Commute, Reimagined. Switch from bike lane to boardroom in seconds. Our IMPULS 3-in-1 bag is more than just storage; it’s a seamless extension of your active life. Designed for flexibility, built for the planet. #Thollbeck #GreenRebellion #SustainableCommute
• •One Bag. Three Ways. Zero Compromise. Stop choosing between a backpack, a shoulder bag, and a pannier. The Thollbeck IMPULS 3-in-1 adapts to your day, not the other way around. Made from recycled ocean-bound plastic because your gear should be as conscious as you are. Shop the revolution.
• •The Last Bag You’ll Ever Need to Buy. We designed the IMPULS 3-in-1 for people like us: people who demand more. More function. More durability. More purpose. Every seam is waterproof, every buckle is secure, and every fiber is a step towards a cleaner planet. This isn't just a bag; it's a statement.
• •Ready for an Adventure? Your Gear Should Be Too.
• •This Bag Changed My Daily Commute | Thollbeck IMPULS 3-in-1 In-Depth Review