Tono de Marca

Authentic & Rider-Focused, Performance-Oriented & Technical, Community-Centric & Passionate, Confident & Established, Modern & Stylish, Approachable & Engaging

Valores de Marca

• •Rider-Driven Innovation
• •Performance & Quality
• •Comfort
• •Authenticity
• •Community
• •Passion
• •Style
• •Sustainability

Mejores Prácticas

• •Always Emphasize "Rider-Driven": Ensure that copy reflects that products are designed with direct input from and for snowboarders. Mention team riders and their involvement when appropriate.
• •Speak the Language of Snowboarders: Use authentic snowboarding terminology and references that resonate with the community. Avoid overly corporate or generic marketing speak. Maintain an enthusiastic and passionate tone.
• •Highlight Performance and Innovation (with a focus on benefit): Explain how these features translate to a better experience on the mountain.
• •Foster Community and Inclusivity: Create copy that makes snowboarders of various levels feel part of the ThirtyTwo family. Highlight events, user-generated content, and the shared passion for the sport.
• •Maintain Visual and Verbal Consistency: Ensure that the imagery and videos used alongside the copy align with the brand's authentic, performance-driven, and stylish aesthetic.

Percepción Social

Trusted & Respected, Core Snowboard Brand, Innovative, Comfortable Boots, Good Rider Team, Supportive of the Snowboard Scene

Ejemplos de Copy

• •Headline: Built by the Ride, For the Ride. ThirtyTwo. Body: For 30 years, our boots and outerwear have been shaped by the mountains and the riders who conquer them. Rider-driven innovation isn't just a tagline, it's in every stitch, every mold, every piece of gear we create. Experience the difference. #ThirtyTwo #RiderDrivenSnowboarding
• •Social Media Post (Image: Pro rider mid-air): Locked in. Dialed in. Dropping in. @[RiderHandle] trusts the [Product Name] boot for ultimate response and all-day comfort. Engineered with [Key Technology] because your best run demands our best tech. Link in bio. #ThirtyTwoBoots #SnowboardPerformance
• •Product Description Snippet (for a new jacket): When the backcountry calls, the new [Jacket Name] answers. Developed with insights from legends like Jeremy Jones, this shell offers unparalleled protection and freedom of movement. [Specific Feature 1], [Specific Feature 2], and a fit that feels like an extension of you. Because your focus should be on the line, not your gear. #ThirtyTwoOuterwear #EngineeredForAdventure
• •Email Subject Line: Still Chasing Powder? So Are We. Email Body Snippet: The season's far from over. Gear up with ThirtyTwo and make every remaining day count. From park laps to untouched peaks, we've got the tech and style to keep you riding harder, longer. Shop the latest drops and rider favorites. #SnowboardingLives #ThirtyTwo
• •Brand Story Snippet: Since '95, we've been obsessed. Obsessed with the perfect fit, the ultimate flex, the gear that disappears so you can be present in the moment. ThirtyTwo isn't just made for snowboarders, it's made *by* them. Every innovation starts on the snow, inspired by our team and the global community that shares our passion. This is more than a brand; it's our commitment to the ride.