Tono de Marca

Authentic & Passionate, Craftsman-like & Knowledgeable, Down-to-Earth & Approachable, Quality-Focused & Confident, Slightly Rugged & Timeless

Valores de Marca

• •Craftsmanship
• •Quality
• •Durability & Longevity
• •Authenticity & Transparency
• •Customer Satisfaction
• •Passion for Leather

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., authentic, knowledgeable, rugged yet approachable) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Understand who you're talking to. Use language that resonates with individuals who appreciate quality craftsmanship, durability, and a no-nonsense approach, but keep it accessible.
• •Focus on Storytelling, Not Just Selling: Share the passion behind the craft, the origin of materials, or the inspiration for a design. Let the quality and story sell the product implicitly.
• •Be Consistent Across All Channels: Whether it's a website description, an Instagram caption, or a Facebook reply, the underlying tone should remain consistent to build a cohesive brand identity.
• •Emphasize "Show, Don't Just Tell": Instead of saying "our products are high quality," describe the feel of the full-grain leather, the sturdiness of the stitching, or how the item is designed to endure daily use. Use vivid, sensory language.

Percepción Social

Positive: Customers generally perceive Thirteen50 Leather as a provider of high-quality, durable, and beautifully crafted leather goods. Appreciation for Craftsmanship: There is a strong appreciation for the handmade nature of the products and the skill involved. Trustworthy: The transparency in their process and the quality of materials build trust with their audience. Value for Money: While likely positioned as premium, customers often see the products as a good investment due to their longevity and quality. Community Feel: Engagement on social media suggests a loyal customer base that appreciates the brand's ethos.

Ejemplos de Copy

• •Instagram Post (New Product): "Meet the [Product Name]. Crafted by hand from rich, full-grain leather that only gets better with age. We poured hours of passion into this one, ensuring every stitch is perfect. Built for your adventures, designed to last a lifetime. #Thirteen50Leather #HandcraftedLeather #BuiltToLast #LeatherGoods #ArtisanMade"
• •Facebook Ad (Brand Story): "More than just leather goods, we're carrying on a tradition of craftsmanship. At Thirteen50 Leather, every piece tells a story of dedication, quality materials, and the timeless appeal of handmade. Discover the difference passion makes. [Link to website]"
• •Website Product Description Snippet: "This [Product Name] isn't just made; it's meticulously brought to life. We select only the finest full-grain hides, known for their strength and ability to develop a unique patina over time. Feel the robust quality and know this piece is ready for whatever your journey holds."
• •Email Newsletter Subject Line: "Fresh off the Bench: New Leather Goods & a Look Inside the Workshop"
• •YouTube Video Title Idea: "Why Full-Grain Leather? | A Thirteen50 Guide to Quality You Can Trust"