Tono de Marca

Earnest, conscious, and nurturing. The language is gentle, educational, passionate, personal, and story-driven, avoiding corporate jargon in favor of straightforward, heartfelt communication.

Valores de Marca

• •Sustainability & Zero-Waste
• •Natural & High-Quality Ingredients
• •Handmade & Artisanal Quality
• •Transparency & Authenticity
• •Gentleness & Care

Mejores Prácticas

• •Always connect your products back to the core values of sustainability and zero-waste. Don't just sell a shampoo bar; sell a plastic-free shower and a healthier planet.
• •Continue leveraging Anne's personal story and passion. Frame product launches, blog posts, and emails as personal recommendations from her. This builds authenticity and a powerful connection.
• •Use descriptive, sensory language when emphasizing 'handmade' and 'natural'. Instead of 'cleans your hair,' try 'gently cleanses with a rich, creamy lather derived from natural oils.' Highlight specific ingredients like shea butter, tea tree oil, or natural clays.
• •Create content that teaches customers how to use the products (e.g., how to care for a shampoo bar), what ingredients to avoid, and how to live more sustainably. This reinforces your brand as a trusted authority.
• •Maintain a gentle and nurturing tone. Your copy should feel like a caring friend's advice. Use words like 'gentle,' 'nourish,' 'care,' 'soothe,' and 'conscious.' Avoid aggressive sales tactics, limited-time pressure, or language that feels overly corporate. Your brand's strength is its softness.

Percepción Social

Due to limited online presence, the perception is largely controlled by the brand's own narrative. It is likely perceived as a small, niche, trustworthy, artisan business by satisfied customers who align with its eco-conscious values, but it is not widely known.

Ejemplos de Copy

• •Ditch the Plastic, Not the Lather. Your shower routine can be a part of the solution. Our handmade shampoo bars are crafted with natural oils and clays to nourish your hair, not fill your bin. Join us on the journey to a zero-waste bathroom. #GoZeroWaste #NaturalHaircare #TheZapyStore
• •Skincare That Cares Back. Lovingly handmade with vegan ingredients and a passion for the planet. Discover soaps, lotions, and bars that are as gentle on your skin as they are on the earth.
• •Subject: A Gift from Anne's Bathroom to Yours 🌱 Hi [Name], this week I've been loving the calming scent of our new lavender and tea tree soap. I created it to be the perfect, gentle end to a long day, and I wanted you to be the first to try it. Here’s why it made the cut for The Zapy Store...
• •Perfectly Imperfect. Beautifully Sustainable. Meet our 'Oepsie Zapies'! These are the soaps and shampoo bars that didn't come out perfectly shaped but are just as effective and smell just as wonderful. By giving an 'oopsie' a home, you get a surprise mix of our best products at a special price and help us get one step closer to a truly zero-waste workshop.
• •More Than a Store. A Step Towards a Cleaner Planet. The Zapy Store wasn't born in a boardroom. It was inspired by the beauty of New Zealand and the harsh reality of plastic waste in Thailand. It’s one founder’s promise to create products that are honest, natural, and help us all live a little lighter on the earth.