Tono de Marca

Authoritative, Expert, Passionate, Personal, Premium, and Exclusive.

Valores de Marca

• •Expertise
• •Quality and Curation
• •Authenticity and Heritage
• •Personalized Service
• •Pioneering Spirit

Mejores Prácticas

• •Always communicate from a position of deep knowledge. Use correct German wine terms and explain them where necessary to educate and build trust.
• •Focus on the producer, the specific vineyard, the unique terroir, and the family history. This elevates the product beyond a simple commodity and justifies its premium positioning.
• •Consistently use words like 'curated,' 'hand-picked,' 'exclusive,' 'award-winning,' 'elegant,' and 'fine' to reinforce the premium nature of the portfolio. Reference awards and endorsements from critics and top restaurants.
• •While the brand is an authority, its strength lies in its personal service. Use 'we' and reference the founder and team to create a welcoming, passionate, and human voice. Share personal recommendations and tasting notes.
• •Write for an audience that appreciates quality and detail. Your copy should appeal to professionals and passionate enthusiasts by providing specific, compelling information about the wine's character, food-pairing potential, and aging capability, rather than generic descriptions.

Percepción Social

The go-to specialist for premium German wine in the UK, highly trusted by industry professionals and customers, and renowned for exceptional quality and peerless service.

Ejemplos de Copy

• •Heritage in a glass. This is the Ürziger Würzgarten, where vines cling to fiery red volcanic soil, producing Rieslings with an unmistakable spicy character and profound minerality. For over 25 years, we've been the bridge between these iconic vineyards and your cellar. Discover the story and taste of true German terroir. Link in bio to explore our collection. #TheWineBarn #GermanWine #Riesling #Mosel #VDP #FineWine #WineSpecialist
• •Dear [Customer Name], We've just received a limited allocation of the 2022 Meyer-Näkel 'Blauschiefer' Spätburgunder. Born from the slate soils of the Ahr valley, this wine is a masterclass in elegance and complexity—a testament to a producer we have championed for years. This is not just an alternative to Burgundy; it is a world-class Pinot Noir in its own right. Secure your bottles before they are gone.
• •Seven-Time IWC Specialist of the Year for Germany. The UK's most trusted authority on premium German wine. Curated for connoisseurs since 2000.
• •From the revered 'Kirchspiel' vineyard, this Grosses Gewächs (Grand Cru) is a powerful and precise expression of terroir. The Groebe family, with centuries of winemaking history, has crafted a Riesling that is both intensely mineral and vibrantly alive. Expect notes of white peach, lime zest, and wet stone, underpinned by a saline complexity that leads to an exceptionally long, dry finish. A wine of intellectual depth and pure pleasure. Perfect for cellaring or to pair now with grilled sea bass or a classic Wiener Schnitzel.
• •Join our founder, Iris Ellmann, for an exclusive masterclass on Germany's finest Spätburgunder (Pinot Noir) and Lemberger. Taste award-winning wines typically reserved for Michelin-starred lists and discover why Germany is producing some of the most exciting reds in the world. Limited seats available for this guided tasting experience. Ideal for serious collectors and hospitality professionals. Book your place now.