Tono de Marca

Approachable and Friendly, Informative and Quality-Focused, Locally Rooted (Austin-centric), Slightly Playful/Witty (Subtle)

Valores de Marca

• •Quality Craftsmanship
• •Natural and Eco-Friendly
• •Consciously Sourced
• •Affordability
• •Customer Joy/Well-being
• •Local Connection

Mejores Prácticas

• •Always circle back to the core mission: eco-friendly, quality, affordable, and inspired by a bit of fun and the local Austin spirit. Let this genuine enthusiasm shine through.
• •Use clear, approachable language. Avoid overly technical jargon unless explaining product benefits (like "phthalate-free"). Imagine you're talking to a neighbor about your favorite local find.
• •Continue using detailed scent notes (top, mid, bottom) to help customers imagine the fragrance. Use words that evoke feelings and experiences tied to those scents (e.g., "tranquil escape," "cozy evening").
• •Ensure product photography and social media aesthetics remain clean, bright, and appealing, reflecting the quality and natural aspect of the products. This visual tone supports the verbal tone.
• •Don't be afraid to occasionally reference the playful origin of the brand name where appropriate (like on an "About Us" page or a fun social media post). It adds personality without overshadowing the product quality message. The key is a light touch.

Percepción Social

Positive Product Experience, Appreciation for Natural Ingredients, Trusted Local Business, Aesthetically Pleasing, Good for Gifting

Ejemplos de Copy

• •Austin in a jar? Pretty much. ✨ Our hand-poured soy candles capture the soul of the city, one scent at a time. Consciously sourced, delightfully fragrant. Which ATX neighborhood will you light up today? #WildSusanCo #AustinCandles #HandPoured #SoyCandles #ShopLocalATX
• •Dip into a moment of zen with our Barton Springs candle. 🌊 Fresh sea salt and delicate orchid notes to transform your space into a tranquil escape. Naturally. #BartonSprings #SeaSaltOrchid #WildSusanCo #NaturalSoy #HomeFragrance
• •Your Home's New Favorite Scent is Waiting (Hint: It's Wild) *Body Snippet:* Hey Candle Lover, Ready to discover fragrances that do more than just smell good? At The Wild Susan Co, we pour our hearts (and the best natural soy wax) into every Austin-inspired candle. Find your perfect match...
• •It all started with a dinner party, a spinning lazy susan, and an idea: what if candles could be fun, eco-friendly, *and* smell absolutely amazing? That's us. The Wild Susan Co – hand-pouring a little bit of Austin's spirit into every natural soy candle we make. No actual Susans, just wild ideas and wonderful scents.
• •If your happy place had a scent, what would it smell like? 💭 We're always dreaming up new fragrances inspired by the best of Austin. Let us know your dream scent below! 👇 #ScentStory #WildSusanCo #CandleLove #FragranceInspo #MadeInAustin