Tono de Marca

Welcoming, quirky, humorous, down-to-earth, and personal.

Valores de Marca

• •Quality and Craftsmanship
• •Personalization and Uniqueness
• •Customer Focus and Approachability
• •Australian Made/Owned
• •Natural Products
• •Joy and Warmth

Mejores Prácticas

• •Acknowledge the natural imperfections of coir as a charming feature, not a flaw.
• •Ensure the copy always ties back to creating a positive and inviting entrance.
• •Highlight the Australian-made aspect and the craftsmanship involved.
• •Emphasize the personalization and uniqueness offered through custom designs.
• •Maintain a customer-focused and approachable tone, encouraging interaction.

Percepción Social

The brand is perceived as authentic, trustworthy, and a go-to for unique, personalized gifts and home décor items that add a personal touch.

Ejemplos de Copy

• •Welcome guests with a smile!
• •Explore our collections or create your masterpiece!
• •Hand-painted with high-quality UV-protected paint by talented artisans.
• •Create a welcoming and often amusing entrance to your home.
• •Our doormats are hand-painted in Australia.