Tono de Marca

Friendly, Humorous, and Personal

Valores de Marca

• •Personalization and Self-Expression
• •Craftsmanship and Quality
• •Humor and Joy
• •Local Australian Identity
• •Gifting and Celebration

Mejores Prácticas

• •Develop a Brand Voice Chart: Create an internal document that outlines the brand's personality. List keywords to use (e.g., 'cheeky,' 'welcoming,' 'handcrafted,' 'personal') and words to avoid (e.g., 'cheap,' 'corporate,' 'standard,' 'mass-produced'). This ensures everyone writing for the brand is aligned.
• •Use a Conversational and Personal Style in All Communications: Whether it's an Instagram reply, a customer service email, or a product description, write as if you're speaking to a friend. Use contractions (e.g., 'it's,' 'you're'), ask questions, and incorporate emojis where appropriate to maintain a friendly, approachable voice.
• •Let Visuals Mirror the Tone: Ensure product photography and social media visuals are warm, inviting, and authentic. Showcase the doormats in real-life settings—on porches, with pets, or held by happy customers (with their permission). This visual style reinforces the personal, handcrafted, and joyful tone of the copy.
• •Incorporate Storytelling into Descriptions: Instead of just listing features, tell a small story. For a custom mat, talk about bringing a customer's unique idea to life. For a funny mat, describe the laugh you hope it brings. This elevates the product from an object to an experience.
• •Empower Customer Interactions with the Brand Voice: When responding to comments and reviews, don't just thank them. Engage with their humor or personal story. If someone posts a picture of a funny doormat, reply with an equally witty comment. This builds community and reinforces the perception that there are real, personable people behind the brand.

Percepción Social

The public perception of The Welcome DoorMat appears to be overwhelmingly positive. The emphasis on handmade quality and customization is a significant differentiator from mass-produced alternatives. On social media, the brand's posts receive engaged and positive comments, with customers often sharing photos of their own doormats. This indicates a strong sense of community and customer satisfaction. The business is perceived as a go-to source for unique, high-quality, and witty doormats that make excellent gifts or personal statements.

Ejemplos de Copy

• •Your delivery driver has seen it all. Make them smile. Give your doorstep a dose of personality. Our hand-painted, hilarious doormats are made in Queensland and shipped free Australia-wide. Warn your guests, or just make 'em laugh!
• •Don't just welcome them. Wow them. Your home is unique. Your doormat should be too. Create your own custom design and let us hand-paint it for you. Your rules, your mat.
• •The housewarming gift they'll actually use. Searching for the perfect settlement or wedding gift? Give them a welcome they'll never forget. Our personalized and handmade doormats are crafted with love in Toowoomba.
• •Let’s be honest, they’re the real owners. Announce your furry overlord’s reign right at the door. 🐾 Shop our Pet Doormats collection—because every good boy and girl deserves a proper entrance.
• •The Welcome DoorMat - Hand-Painted in Aus. Funny, custom & stylish doormats. Handmade in Toowoomba with quality coir. Perfect for gifts. Free Shipping Australia-Wide. Shop Now.