Tono de Marca

Curated & Elevated, Aspirational yet Accessible, Warm & Inviting, Descriptive & Appreciative

Valores de Marca

• •Quality & Craftsmanship
• •Individuality & Personal Expression
• •Aesthetic Appeal & Design
• •Joy in Everyday Living
• •Discovery & Curation

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a simple document outlining core tone words (e.g., "Warm," "Curated," "Inspiring," "Authentic"), words to use, words to avoid, and examples of correct vs. incorrect phrasing.
• •Storytelling Over Selling: Focus on the story behind the products, the lifestyle they enable, or the feeling they evoke, rather than just listing features. For instance, "Imagine your morning coffee in this hand-thrown mug..."
• •Consistent Visual Language: Ensure that the tone of the copy is reflected in the photography and visual design. If the tone is warm and curated, the visuals should match this feeling.
• •Empathetic Customer Interaction: In all customer service communications (emails, social media replies), maintain the established brand voice. Be helpful, understanding, and use language that aligns with the brand's warm and appreciative values.
• •Know Your Audience: Understand who you're talking to. The language should resonate with their aspirations for their home and lifestyle, making them feel understood and inspired by the brand.

Percepción Social

A source for unique and stylish home decor and lifestyle items that are not easily found in mass-market retailers; a brand that offers good quality products, reflecting a certain level of taste and discernment; an online boutique with a specific aesthetic, appealing to those looking to create a personalized and inviting home; potentially, a place for gift-giving, given the nature of many of the items.

Ejemplos de Copy

• •More than just a vessel, this artisan-crafted ceramic vase is a quiet statement. Its organic form and subtle glaze bring a touch of handcrafted warmth to any corner, inviting calm and showcasing your favorite blooms with understated elegance. Discover the art of simple beauty.
• •Hello, beautiful! Our latest collection has just arrived, filled with handpicked treasures designed to bring joy and style to your everyday. From cozy textiles to conversation-starting decor, find your next favorite piece at The Way Way Store. ✨ Link in bio to explore.
• •Make Your Home a Haven 🌿 | Special Savings Inside
• •Curated Finds for a Life Well Lived. Explore The Way Way Store.
• •At The Way Way Store, we believe your home should be a reflection of you – a place of comfort, inspiration, and personal stories. That's why we thoughtfully select unique pieces from around the world, each chosen for its quality, character, and ability to make everyday moments a little more special.