Tono de Marca

The brand's tone is consistently empowering, educational, gentle, and inclusive. It is designed to build confidence, inform, approach sensitive subjects with care, use gender-inclusive language, and treat the subject with artistic reverence and celebration.

Valores de Marca

• •Body Positivity & Diversity
• •Destigmatization & Open Conversation
• •Education as Empowerment
• •Art as Activism
• •Inclusivity & Safety
• •Sustainability

Mejores Prácticas

• •Lead with "Empower and Educate": Every piece of copy, whether for a product description or a social media post, should aim to either empower the reader with confidence or educate them with accessible information. This dual-purpose ensures the content always provides value beyond the sale.
• •Use Precise, Inclusive Language: Always use the correct anatomical term "vulva" unless specifically referring to the internal canal. Consistently use gender-inclusive language (e.g., "individuals with vulvas," "people," "they/them") to uphold the brand's core value of inclusivity and ensure the entire community feels seen and respected.
• •Maintain a Gentle, Supportive Voice: The subject matter is intimate and can be sensitive. Avoid clinical, shocking, or overly academic language. The tone should feel like a supportive conversation with a knowledgeable and caring friend. Use phrases like "You are enough," "Let's talk," and "It's normal to feel..."
• •Connect Products to the Mission: Never sell a product in isolation. Always tie it back to the greater purpose. A t-shirt isn't just cotton; it's a "conversation starter." A print isn't just decoration; it's a "daily reminder of your beauty." This reinforces the brand's identity as a mission-driven organization.
• •Balance Art and Information: The brand's strength lies in its unique blend of art and education. Ensure that the copy reflects this. Pair beautiful, artistic descriptions with clear, factual information. This approach appeals to both the emotional desire for self-acceptance and the logical need for trustworthy knowledge.

Percepción Social

The social perception of The Vulva Collection is largely positive, viewed as a vital resource for body positivity and sexual education, praised for its artwork, empowering message, and community building, leading to feelings of validation and self-acceptance. Some encounter it with curiosity, but the educational and artistic approach often leads to appreciation. While there is potential for controversy from conservative viewpoints, the gentle and educational framing mitigates this, positioning it as a health and wellness initiative.

Ejemplos de Copy

• •Art should make you feel something. Ours is designed to make you feel seen. Every illustration in our collection is a reminder that diversity isn't just normal—it's beautiful. Ready to celebrate every body? Tap to bring this piece home. #TheVulvaCollection #BodyPositivity #ArtForChange #YouAreEnough
• •Did you know? Many of us use 'vagina' when we're actually talking about the vulva. Understanding our bodies is the first step to loving them. The Vulva Collection is here to make learning about anatomy and sexual health an empowering and beautiful journey. Explore our educational resources and art that celebrates you.
• •Our collection is more than just art. It’s a movement to destigmatize our bodies, celebrate diversity, and empower through education. Join us.
• •Let's debunk them together! Stitch this and share a myth you've unlearned on your body positivity journey. Let’s fill these comments with truth and support. ❤️ #BodyMyths #TheVulvaGallery #SelfLoveJourney #LetsTalkAboutIt
• •Hi [Name], At The Vulva Collection, we believe in wearing our values. Literally. That's why we're so excited to introduce our new, sustainably sourced 'All Bodies Are Good Bodies' organic cotton tee. It’s soft on your skin and loud in its message. This isn't just a t-shirt; it's a statement of self-love and a conversation starter. Be one of the first to wear it with pride. [Shop Now Button]