Tono de Marca

Educational, Approachable, and Empowering. The language is clear, positive, and encouraging, avoiding alarmist or overly technical jargon. It adopts a friendly and supportive voice, making complex topics manageable through storytelling and animal characters.

Valores de Marca

• •Education
• •Safety
• •Empowerment
• •Creativity and Storytelling
• •Accessibility

Mejores Prácticas

• •Always Lead with the "Why": Start with the educational purpose or the problem being solved. This reinforces the brand's core value of education.
• •Use Approachable Language: Avoid overly technical or fear-based terminology. Opt for words like "navigate," "guide," "explore," and "empower" to maintain a positive and supportive tone.
• •Leverage Storytelling: Even in short-form copy, frame the message around a narrative. Mention the characters and the dilemmas they face to make the content relatable and engaging.
• •Speak to Each Audience Directly: Tailor the copy to the specific audience (parents, teachers, or children). Address their unique concerns and motivations.
• •Maintain a Positive and Empowering Outlook: The goal is to build confident digital citizens, not to scare them away from technology. The copy should reflect a balanced perspective, acknowledging the challenges while emphasizing the opportunities for positive engagement.

Percepción Social

The Tweeting Galah is perceived as a valuable and trusted resource for children's digital education. It's seen as an innovative, credible, and child-friendly approach to teaching critical online safety, recognized for its curriculum alignment and practical application in educational settings.

Ejemplos de Copy

• •Scrolling, sharing, gaming... is your child ready for the digital world? Our book series, The Tweeting Galah, turns tricky conversations about online safety into fun, engaging stories. Discover how Gabbo the Galah and his friends learn to navigate the online world with confidence. #DigitalParenting #CyberSafetyForKids
• •From cyberbullying to screen time balance, our stories cover the digital topics that matter most. Each book is a conversation starter, helping you guide your little ones to be safe and smart online. Which story will you share with your family tonight? #TheTweetingGalah #ReadAloud
• •Empower your students to be responsible digital citizens. The Tweeting Galah offers curriculum-aligned book packs and lesson plans that make teaching online safety simple and effective. Bring these important conversations to your classroom. #DigitalCitizenship #TeacherResources
• •As an educator, I saw a need for a more engaging way to teach children about online safety. That's why I created The Tweeting Galah. By using storytelling, we can equip the next generation with the skills they need to thrive in a digital future. #EdTech #DigitalLiteracy
• •Meet Gabbo, a cheeky galah who learns the hard way that what you post online can be seen by anyone! 'The Tale of the Tweeting Galah' is the perfect introduction to the concept of a digital footprint. This beautifully illustrated story provides a gentle, yet memorable, lesson for children aged 8-12.