Tono de Marca

The predominant tone is personable, calming, and trustworthy. The language is friendly and inviting ("We are so glad to meet you!"). It's descriptive and evocative when discussing scents, aiming to create a sense of relaxation and escape ("Imagine walking through an apple orchard on a crisp fall morning"). The overall voice is authentic and passionate, reflecting its family-owned, hobby-turned-business origins.

Valores de Marca

• •Eco-Consciousness and Health
• •Craftsmanship and Quality
• •Family and Community
• •Giving Back
• •Passion and Authenticity

Mejores Prácticas

• •Lead with the "Why": Always connect the products back to the core values. Start with the feeling (calm, cozy, nostalgic) or the mission (eco-friendly, marine conservation) before diving into product features.
• •Use Sensory and Evocative Language: Instead of just listing scent notes, describe the experience. Use phrases like "Imagine..." or "Be transported to..." to help the customer feel the product's effect.
• •Maintain a Personable, "Family-Owned" Voice: Write as if you are talking to a friend. Use "we" and "our family" to reinforce the personal connection. Share behind-the-scenes content and stories from the founders to maintain authenticity.
• •Consistently Highlight "Clean and Safe": In product descriptions, social media posts, and ads, always include keywords like "100% soy wax," "phthalate-free," "non-toxic," and "clean-burning." This is a major selling point and builds trust.
• •Incorporate the Coastal Theme Naturally: The brand name and ethos are tied to the coast. Weave this theme into the copy through scent names, descriptive language (e.g., "the whisper of waves"), and the overarching message of conservation. This creates a strong, memorable brand identity.

Percepción Social

Customers and the public perceive The Turquoise Tortuga as a high-quality, trustworthy, and aesthetically pleasing brand. The focus on "clean" ingredients and eco-friendly practices resonates well with conscious consumers. The family-run aspect adds a layer of authenticity that customers appreciate. They are seen as a genuine small business that is passionate about its products and its mission, particularly the support for marine conservation. The overall perception is that of a "feel-good" brand that offers a small luxury with a conscience.

Ejemplos de Copy

• •Let the scent of sea salt and orchid transport you to the shore. Our hand-poured soy candles are a mini-vacation in a jar. Made with non-toxic fragrance and a whole lot of love. Tap to bring the calm home. #CoastalLiving #SoyCandles #TheTurquoiseTortuga
• •From the crisp aroma of 'Fallen Leaves' to the sweet tang of 'Pomegranate Cider,' find the perfect, clean-burning soy candle to match your mood. Hand-poured by our family, for yours. Shop our collection and get 15% off your first order! #HandPouredWithCare #EcoFriendlyHome
• •Close your eyes and breathe deep. Notes of salty air, jasmine, and a hint of citrus create a scent that’s both refreshing and serene. Each candle is crafted in a small batch with 100% natural soy wax, ensuring a clean, long-lasting burn that's safe for your home and family. Plus, every purchase helps support marine conservation.
• •Hi [Customer Name], Jennifer here! When Kaiti and I started The Turquoise Tortuga, we just wanted to share the calming scents that we loved. Two years later, we're still hand-pouring every single candle and feeling so grateful for your support. To say thanks, here's a special offer just for you... #FamilyOwned #SmallBusinessLove
• •Our 100% soy wax candles not only smell amazing but look beautiful in any room. Housed in a reusable glass jar, it's the sustainable choice for a cozy, non-toxic ambiance. Discover your favorite coastal-inspired scent today. #HomeDecorInspo #SustainableLiving #CleanBurning