Tono de Marca

Nurturing & Encouraging, Inspiring & Passionate, Friendly & Approachable, Knowledgeable & Trustworthy, Stylish & Aesthetic-Focused

Valores de Marca

• •Connection with Nature
• •Well-being
• •Aesthetic Beauty & Style
• •Education & Empowerment
• •Community
• •Quality & Care
• •Customer Service
• •Sustainability

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., nurturing, inspiring, knowledgeable, friendly, stylish), including preferred vocabulary, a "do and don't" list for language, and examples. Share this with anyone creating content.
• •Prioritize "Benefit to the Customer": Frame copy around how the plants, products, or services improve the customer's life – whether it's by creating a beautiful space, improving well-being, or making plant care easier. This naturally lends itself to a nurturing and inspiring tone.
• •Use Storytelling and Relatability: Share stories about the journey of plant parenthood (the joys and common challenges), feature customer experiences (with permission), and talk about the passion behind the brand. This fosters a friendly and approachable connection.
• •Maintain Visual Consistency: Ensure that the visual elements (photography, graphics) across all platforms align with the desired aesthetic (e.g., clean, bright, natural, stylish). The tone of the visuals should complement the tone of the copy.
• •Engage Authentically: When responding to comments or messages, use the defined brand tone. Be genuinely helpful, show enthusiasm, and address any concerns with empathy. This reinforces the knowledgeable, friendly, and supportive aspects of the brand.

Percepción Social

A reliable online plant retailer, A source for a wide variety of plants and accessories, Helpful for beginners and enthusiasts, Focused on aesthetics and urban greening, Customer-oriented

Ejemplos de Copy

• •Hello, gorgeous! 👋 Our much-loved Monsteras are back in stock, ready to bring those lush jungle vibes right into your Hong Kong home. More than just a style icon, this leafy friend is a natural air purifier and an instant mood-booster. Swipe to see how @customer_handle styled theirs! 🌱 #UrbanPlantsHK #MonsteraLove #IndoorJungle #PlantParenthood #UrbanOasisHK
• •New to plant care or looking to expand your green skills? 🌿 Our Terrarium Workshop is the perfect Sunday escape! Learn how to create your own miniature ecosystem with our expert guidance. It’s fun, relaxing, and you’ll take home a beautiful piece of living art. Spaces are limited – book your spot and let’s get our hands dirty! Link in bio. #UrbanPlantsWorkshops #TerrariumHK #PlantLove #HongKongEvents #GreenThumb
• •Your Urban Oasis Awaits. ✨ Discover healthy, beautiful plants and stylish pots, delivered to your door. Let us help you bring nature home. #UrbanPlantsHK #PlantStyling #HomeWellness
• •Is your Fiddle Leaf Fig looking a bit sad? Don't worry, we've all been there! Our latest blog post dives deep into the dos and don'ts of Fiddle Leaf care, helping you keep your leafy diva thriving. Read more [Link]. Happy planting! The Urban Plants Team 💚 #FiddleLeafFigCare #PlantTips #HealthyPlants #UrbanPlantsSupport
• •Elevate your green companions with our 'Serene Stone' ceramic planter. Hand-finished with a subtle texture, this pot isn't just a home for your plant – it's a statement piece. Designed to complement modern Hong Kong interiors, it brings a touch of calm and sophisticated style to any space. (Plant not included, but we know a place where you can find the perfect match! 😉) #UrbanPlantsDecor #PotsAndPlanters #StylishHome #PlantAesthetic