Tono de Marca

Aspirational professionalism and modern accessibility, balancing professional trust, aspirational exclusivity, and trendy engagement.

Valores de Marca

• •Authenticity
• •Trust & Transparency
• •Sustainability & Circularity
• •Quality & Curation
• •Efficiency & Customer Experience

Mejores Prácticas

• •Always Lead with Trust: Mention 'authenticated,' 'guaranteed,' or reference the Entrupy certification in product descriptions, ads, and key website pages. This is your most powerful differentiator.
• •Balance 'Trendy' and 'Luxe': Use a sophisticated and elegant tone ('timeless,' 'curated,' 'elegance') when describing the products, but keep the calls to action and social media captions modern, direct, and energetic ('Tap to shop,' 'Make it yours,' 'Just Dropped').
• •Tell the Story of Pre-Loved: Frame pre-loved items not as 'used,' but as 'pre-cherished,' 'vintage,' or pieces with a 'history.' This adds romanticism and value, distinguishing them from new items.
• •Emphasize Scarcity and Immediacy: Since most items are one-of-a-kind, use language that creates a sense of urgency without being overly aggressive. Phrases like 'One available,' 'Just in,' and 'Won't last long' are effective.
• •Maintain a Consistent Voice Across Platforms: While the format changes (a TikTok video is different from an email), the core brand voice should not. Whether it's a witty TikTok caption or a professional website description, the tone should always feel aspirational, trustworthy, and fashion-forward.

Percepción Social

Credible and modern, perceived as reliable, fashion-forward, and accessible, bridging the gap between luxury and modern consumer values.

Ejemplos de Copy

• •Instagram Post (Showcasing a Pre-Loved Handbag): Image: A high-quality, styled shot of the 'Speedy Dentelle Silver.' Caption: 'History, meet haute couture. This pre-loved Speedy Dentelle Silver isn't just a bag; it's a story of timeless elegance waiting for its next chapter. Authenticated by Entrupy and ready for its new home. Shipped from our Belgian showroom in 24 hours. Tap to make it yours.'
• •Website Banner (Promoting Consignment Service): Headline: 'Your Luxury Deserves a Second Life.' Sub-headline: 'Consign with THE TRENDY LUXE. We provide expert authentication, professional marketing, and a global audience for your treasured handbags, shoes, and accessories. Turn your closet into a currency.'
• •TikTok Video Idea: Concept: A fast-paced 'unboxing' style video. An employee quickly but carefully unpacks a new consignment arrival (e.g., the 'Boston Macadam' bag). Text overlays pop up highlighting key features: 'Just In,' 'Authenticated with Entrupy ✓,' 'Condition: Excellent,' 'Now online!' set to a trending, upbeat audio track. Caption: 'The best part of our day? When treasures like this arrive. 🔥 #LuxuryUnboxing #PreLovedLuxe #DesignerConsignment'
• •Email Subject Line (for New Arrivals): Subject: 'Just Dropped: Your Weekly Edit of Authenticated Luxury.'
• •Facebook Ad (Targeting users interested in luxury brands): Headline: 'Authenticated Luxury, Unmistakably You.' Body Text: 'Why pay full price for style? At THE TRENDY LUXE, we source and consign the world's most coveted designer pieces. Every item is 100% authenticated with Entrupy for your peace of mind. Shop new & pre-loved collections with confidence. Fast 24h shipping from Belgium.' Call to Action: 'Shop Now'