Tono de Marca

empathetic, expert, and empowering

Valores de Marca

• •Holistic Healing
• •Empowerment
• •Safety and Trust
• •Resilience over Victimhood

Mejores Prácticas

• •Lead with Empathy, Support with Science: Always start by acknowledging the client's struggle and validating their experience. Follow up with expert, science-backed information (e.g., psychoneuroimmunology, nervous system regulation) to build credibility.
• •Use Empowering Language: Frame the healing journey as an act of reclaiming power. Use verbs like "decode," "unlock," "reconnect," and "empower." Avoid language that implies blame or pathologizes the individual's current behaviors.
• •Maintain a Personal Story Anchor: Consistently reference the founder's personal journey of overcoming trauma and illness. This builds authenticity and trust, showing that the expertise comes from both professional knowledge and lived experience.
• •Focus on "Root Causes," Not Just "Symptoms": Consistently message that the goal is to move beyond temporary fixes. Use phrases like "uncover the why," "address the underlying factors," and "heal from the inside out" to reinforce the brand's holistic value proposition.
• •Clearly Define What You Are (and Are Not): Explicitly state that this approach is a complement to, not a replacement for, professional mental health therapy. This manages expectations and reinforces professional integrity.

Percepción Social

Clients who have engaged with the brand via its books perceive it as highly credible, scientific, and uniquely insightful. The general public interested in this niche likely perceives the brand as part of a necessary and compassionate evolution in healthcare that moves beyond symptom management to address underlying trauma. The lack of a social media presence, however, means the brand is missing opportunities to shape its perception on a wider scale and engage with a broader community.

Ejemplos de Copy

• •Tired of unexplained symptoms and feeling unheard? Your body has a story to tell. I'm Amanda Plevell, The Trauma Nutritionist, and I help you decode the hidden clues between your past experiences and your present health. Let's move beyond managing symptoms and start your journey to true, resilient healing.
• •Trauma isn't just in your mind; it lives in your cells. It changes how you react to stress, how you sleep, and yes, how you eat. A trauma-informed approach to nutrition isn't about restrictive diets—it's about creating safety in your body. It's about learning to nourish your nervous system so you can finally heal. #TraumaNutrition #NervousSystemRegulation #HolisticHealing #TheBodyKeepsTheScore
• •From surviving to thriving: 3 ways to nourish your body after trauma.
• •Are your clients stuck? Many chronic health issues are rooted in unresolved trauma. As The Trauma Nutritionist, I teach practitioners how to identify the 'Hidden Health Clues' that unlock breakthrough results. Elevate your practice, increase your impact, and guide your clients to lasting wellness.
• •Your body is sending you signals. Are you listening? My book, 'Hidden Health,' is your guide to understanding the deep connection between your mind, body, and well-being. Stop the cycle of confusion and start a path to clarity and vitality. Get your copy and become the expert on your own health.