Tono de Marca

aspirational yet accessible, friendly, and empowering

Valores de Marca

• •Style & Fashion
• •Affordability & Value
• •Sustainability & Practicality
• •Inclusivity
• •Empowerment

Mejores Prácticas

• •Lead with "Style": Always position the clothing as fashionable first and maternity second. Use words like "chic," "on-trend," "elegant," and "modern" to describe the products. This reinforces the core brand promise.
• •Emphasize the "Smart" Choice: Consistently highlight the benefits of resale—affordability, sustainability, and practicality. Use phrases like "style for less," "gently-loved," "eco-chic," and "smart maternity."
• •Speak to "Her": Use a direct and personal tone. Address the customer as "you" and use empowering and inclusive language like "mama," "moms-to-be," and "every growing bump." This builds a friendly and relatable connection.
• •Focus on Feeling, Not Just Function: Go beyond describing the clothes. Talk about the confidence and joy they can bring. Use benefit-oriented language like "Feel radiant," "Glow with confidence," and "Embrace your bump in style."
• •Maintain a Positive and Celebratory Tone: Frame pregnancy as a beautiful and exciting journey. The copy should always be uplifting and celebratory, avoiding any language that suggests pregnancy is a limitation to personal style.

Percepción Social

The public and customer perception of "the stylish bump" and similar brands is largely positive. It is seen as a practical and smart solution for acquiring a stylish maternity wardrobe. Customers who use maternity clothing services often praise the ability to wear high-quality, fashionable items without the high cost and long-term commitment. In a market where millennial mothers are willing to spend more to feel stylish and comfortable, a resale or rental model is viewed favorably. The brand is perceived as a helpful resource that makes fashion accessible during a transitional phase of life.

Ejemplos de Copy

• •Your style doesn't have to take a pause. This gorgeous bump-hugging dress is perfect for your baby shower or a simple Sunday brunch. Look amazing, feel amazing. Shop pre-loved and save. #TheStylishBump #MaternityFashion
• •From boardroom to baby bliss. Dress your bump for every occasion without the brand-new price tag. The Stylish Bump offers gently-used, top-brand maternity wear for the modern mama. Find your perfect fit today!
• •Chic, Sustainable, Smart. Your one-stop shop for pre-loved maternity style. Because you should glow in clothes you love.
• •Building your maternity wardrobe? Start with these 5 versatile essentials! From the perfect leggings to a classic wrap dress, find them all for less at The Stylish Bump. #MaternityStyle #PregnancyFashion #SecondTrimester
• •New Arrivals Alert! ✨ Your dream maternity wardrobe just got bigger (and better).