Tono de Marca

innovative, personal, playful, inviting, lighthearted, and educational

Valores de Marca

• •Innovation
• •Personalization and Self-Expression
• •Community and Connection
• •Quality
• •Change as a Constant

Mejores Prácticas

• •Always Emphasize the "Why": Every piece of copy should tie back to the core values of innovation, personalization, and self-expression. It's not just about drinking coffee; it's about the experience.
• •Use Interactive and Question-Based Language: Engage the audience by asking them about their mood, their favorite coffee, or what color they're "feeling" today. This reinforces the personalized nature of the brand.
• •Maintain a Playful and Innovative Tone: Avoid generic coffee jargon. Instead, use metaphors related to the stock market, colors, and personalities to describe the products and experience.
• •Showcase the Customer Experience: Use testimonials and user-generated content in your marketing materials to highlight the unique and personal journeys of your customers.
• •Be Consistent Across All Channels: The brand's unique terminology (e.g., "coffee exchange," "your reflection," mascots) should be used consistently on the website, social media, in-store, and in all marketing communications to build a strong and cohesive brand identity.

Percepción Social

trendy, modern, novel, interactive, tech-savvy, appealing to a younger, digitally native audience, and a conversation starter.

Ejemplos de Copy

• •Buy low, drink high. Our prices are as dynamic as your day. What's the market looking like for your favorite brew today? #TheStockCoffee #CoffeeExchange
• •What's your mood today? The wise Owl, the powerful Gorilla, or the calm Koala? Swipe up to see which coffee matches your spirit animal. #WhatsYourColor
• •Discover the newest addition to our portfolio. A bold new flavor for your boldest moves. Your coffee is your statement. #YourCoffeeYourReflection
• •(Scene: A person looking tired and grey. They walk up to The Stock Coffee's screen, select a vibrant color, and their world turns colorful as they take a sip of their coffee.) VO: "Change your coffee. Change your mood. The Stock Coffee - Invest in your day."
• •Subject: A new way to experience coffee. Hi [Name], Tired of the same old coffee routine? At The Stock Coffee, we believe your coffee should be as unique as you are. Come in and discover a new blend, a new mood, and a new way to enjoy your day. Your perfect coffee is waiting to be discovered.