Tono de Marca

friendly, welcoming, and community-oriented, with a charming and approachable feel.

Valores de Marca

• •Community Focus
• •Quality and Style
• •Support for Local & Independent Producers
• •Customer Service Excellence
• •Resilience and Passion

Mejores Prácticas

• •Always frame communications around the concept of community. Use words like "our village," "your neighbours," and "community hub" to reinforce this central value.
• •Regularly incorporate elements of the brand's founding story. Remind customers of the "two ladies," their dream of a "little shop of loveliness," and their commitment to the town. This builds an emotional connection.
• •In product descriptions and social media posts, consistently highlight when products are locally sourced, from Scottish suppliers, or from independent makers. Use descriptive words that convey quality and care.
• •Adopt a warm and friendly tone. Use phrases like "pop in," "we're so excited," and "happy to see you." Address customers in a personal and approachable manner, as if speaking to a friend or neighbour.
• •Feature the staff and founders in communications. Putting a face to the brand reinforces the personal, community-focused perception and moves it away from being a faceless retail entity.

Percepción Social

The public perception is very positive, viewing it as an award-winning gift, card, newspaper, and confectionery shop, as well as a vital community hub. The founding story by two local women resonates as a testament to community spirit and entrepreneurship, with strong local backing. It is seen as a valuable local asset, offering retail products and essential Post Office services, deeply embedded in the local community.

Ejemplos de Copy

• •Capture the heart of our village. Our new [Product Name], part of the exclusive Distinctly Dollar collection, is a little piece of home you can hold onto. Lovingly designed by a local artist, it’s a celebration of the streets we walk every day. #DistinctlyDollar #ShopLocal
• •We’re so excited to welcome [Supplier Name] to our little shop of loveliness! Their beautiful, handcrafted [products] are made with so much care, right here in Scotland. Come and say hello and discover your new favourite thing. #SupportSmallBusiness #ScottishMade
• •From our corner of Dollar to your home. Find the perfect gift to make someone smile, with our curated collection of cards, candles, and cosy treats. We're here to help you select, wrap, and even post it for you. #GiftGivingMadeEasy #TheSortingOffice
• •Your friendly daily greeting comes from [Team Member's Name] today! Pop in for your papers, post a parcel, or just for a browse. We're always happy to see you. #CommunityHub #Dollar
• •More than just a shop. When we started The Sorting Office, our dream was to create a warm, welcoming space for our neighbours. Thank you for being part of our story and making our little corner of Dollar so special. #CommunityLove #Since2018