Tono de Marca

Adventurous & Passionate, Nostalgic & Commemorative, Community-Oriented & Inclusive, Authentic & Enthusiastic, Friendly & Approachable

Valores de Marca

• •Adventure & Exploration
• •Memory Keeping & Storytelling
• •Passion for Winter Sports
• •Quality & Craftsmanship
• •Community

Mejores Prácticas

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., adventurous, friendly, nostalgic) with "do's and don'ts" for word choices and phrasing. For example: Do use evocative language related to exploration. Don't use overly technical ski jargon without explanation.
• •Know Your Audience: Understand the language and motivations of skiers and snowboarders. Write for them, reflecting their passion and experiences.
• •Prioritize Storytelling: Frame products and messages around the narrative of adventure, memory-making, and the personal journey of skiing. Instead of just listing features, explain how they enhance the story.
• •Be Consistent Across All Channels: Ensure the tone used on the website aligns with social media posts, email marketing, and even customer service interactions. This builds brand recognition and trust.
• •Infuse Passion Authentically: Let genuine enthusiasm for skiing and the products shine through. Avoid overly corporate or generic language. Use words that convey excitement, discovery, and the joy of the mountains.

Percepción Social

Positive & Niche Appeal, Memory-Maker, Desirable Memento, Growing Community, Authenticity

Ejemplos de Copy

• •Headline (Website/Ad): "Every Descent a Story. Every Stamp a Memory. Your Ski Adventures, Immortalized. Discover The Ski Passport."
• •Social Media Post (Instagram - with a picture of a filled passport): "From first tracks to last lift, every mountain has its magic. ✨ Where will your Ski Passport take you next? Share your dream destinations below! #TheSkiPassport #AdventureAwaits #SkiTheWorld"
• •Product Description (Logbook): "More than just a logbook, The Ski Passport is your personal chronicle of every conquered peak and cherished snowy memory. Crafted for adventurers, it’s ready to be filled with the tales of your winter explorations. Start your collection today!"
• •Email Subject Line (Promotion): "Unlock New Adventures (and Memories!) with The Ski Passport ❄️"
• •Apparel Tagline: "Wear Your Adventure. The Ski Passport Apparel – For the Love of the Mountains."