Tono de Marca

Artisanal & Passionate, Elegant & Sophisticated, Knowledgeable & Confident, Conscious & Trustworthy, Inviting & Customer-Centric

Valores de Marca

• •Quality & Craftsmanship: Sourcing high-quality materials from Grasse, handmade in small batches, high perfume oil concentration.
• •Longevity & Value: Creating perfumes designed to last all day, providing better value.
• •Sustainability & Ethical Practices: Offering a refill program, being cruelty-free, toxin-free, and using sustainably sourced ingredients where possible.
• •Authenticity & Transparency: Avoiding celebrity marketing and focusing on the product's intrinsic qualities and production process. Sharing the story behind their craft.
• •Customer Experience & Discovery: Empowering customers to explore and find scents that truly resonate with them through initiatives like the Discovery Sets.
• •Passion for Fragrance: A deep-seated dedication to creating unique and evocative scents that can transform mood and create memories.

Mejores Prácticas

• •Always Emphasize Craftsmanship and Quality: Continuously highlight the handmade nature, small-batch production, high-quality ingredients (Grasse materials), and the high perfume oil concentration. This reinforces the core value and justifies the premium feel.
• •Speak with Passion and Artistry: Use evocative and sensory language that reflects a genuine love for perfumery. Describe scents not just by their notes, but by the feelings, memories, or experiences they evoke. Phrases like "composing art of fragrance" or "painting an invisible picture" set this tone.
• •Maintain an Elegant yet Accessible Voice: While the brand is luxurious, the tone should remain welcoming and not overly exclusive. The Discovery Sets are a key example of making luxury accessible for exploration. Avoid overly technical jargon unless explaining a clear benefit (like oil concentration).
• •Be Transparent and Trustworthy: Consistently mention ethical practices like being cruelty-free, toxin-free, and sustainable initiatives like the refill program. This honesty builds a strong connection with conscious consumers.
• •Focus on the Customer's Journey and Experience: Frame copy around how the fragrances will benefit the customer – offering long-lasting scent, helping them discover a unique signature, providing a moment of luxury, or aligning with their values. The "pressure-free" discovery is a key part of this.

Percepción Social

Positive: Customers generally perceive Saltworks Perfumery as a high-quality, artisanal brand offering excellent value, especially due to the longevity of its fragrances. The Discovery Sets are widely appreciated and seen as an innovative and customer-friendly approach. The brand is often viewed as a hidden gem or a great find, particularly for those seeking unique, long-lasting scents without an exorbitant luxury price tag. Niche Appeal: The brand appeals to consumers looking for alternatives to mass-produced perfumes, valuing craftsmanship, and ingredient quality. Trustworthy: The commitment to cruelty-free, toxin-free, and sustainable practices resonates well with conscious consumers. Engaged Community: Social media shows an active community of users sharing their experiences, particularly with the Discovery Sets and favorite scents, indicating a loyal and appreciative customer base.

Ejemplos de Copy

• •Headline: Beyond the fleeting note. Discover fragrances crafted to journey with you. Body: At Saltworks Perfumery, we believe in the enduring power of scent. Each bottle is a testament to artisanal care, handmade in Kent with the finest Grasse essences and a remarkable 25% parfum concentration. Experience the art of fragrance that truly lasts. Explore our Discovery Sets.
• •Social Media Post (Image: Beautifully arranged Discovery Set): Your signature scent is a story waiting to unfold. Don't rush the narrative. Our Discovery Sets invite you to experience the intricate layers of our handcrafted perfumes in the comfort of your home, at your own pace. Which chapter will you explore today? #SaltworksPerfumery #ArtOfFragrance #ScentDiscovery #HandmadeLuxury #LastingScents
• •Product Description Snippet (for a specific perfume): Immerse yourself in [Perfume Name], a meticulously blended symphony of [mention 2-3 key notes]. Crafted with passion in our Kent workshop, this long-lasting parfum (25% concentration) is an ode to [inspiration/mood of the scent]. Made with sustainably sourced ingredients, cruelty-free and toxin-free, for a beauty that feels as good as it smells.
• •Email Subject: Ready for a Fragrance That Stays With You? Email Body: Tired of scents that vanish by midday? Saltworks Perfumery is redefining fragrance with exceptional longevity. We handcraft each perfume with an industry-leading 25-30% perfume oil concentration, ensuring your chosen aroma accompanies you from dawn till dusk. Discover the Saltworks difference – quality you can smell, and that lasts.
• •About Us Snippet: More than just perfume, it's a philosophy. Saltworks Perfumery was born from a desire to bring back the true art of fragrance – a commitment to quality ingredients, time-honored craftsmanship, and scents with soul. We pour, press, and perfect everything by hand in small batches, ensuring every bottle that reaches you is an experience in itself. Join our quiet revolution.