Tono de Marca

Inspiring and Uplifting, Passionate and Authentic, Eco-conscious and Responsible, Friendly and Approachable, Nature-loving and Whimsical

Valores de Marca

• •Sustainability and Eco-friendliness
• •Connection with Nature
• •Joy and Inspiration
• •Quality and Craftsmanship
• •Authenticity and Storytelling
• •Giving Back
• •Customer Satisfaction
• •Empowerment and Resilience

Mejores Prácticas

• •Emphasize Eco-Consciousness Naturally: Weave in details about sustainable materials and practices as a natural part of the product's value, not just an afterthought.
• •Use Inspiring and Evocative Language: Choose words that paint a picture, evoke emotion, and connect with the customer's desire for joy, beauty, and meaning.
• •Share stories and the artist's personal connection.
• •Be Authentic and Transparent: Clearly communicate brand values, including the commitment to giving back and the journey towards greater sustainability, acknowledging that it's an ongoing process.
• •Let the "why" behind the brand shine through.

Percepción Social

Highly Positive, Appreciation for Eco-Values, Personal Connection, Inspirational and Meaningful, Trusted

Ejemplos de Copy

• •Handcrafted with sustainable materials to bring lasting joy.
• •P.S. We're donating 10% of all sales this month to protect our precious ecosystems!
• •I'm Jenny, an artist and ecologist, pouring my love for the natural world into every creation.
• •Thanks for being part of our journey!
• •Invite customers to reach out to Jenny McCarty via DMs.