Tono de Marca

Mystical, Guiding, and Empowering, with a consistently positive language focusing on energy, abundance, harmony, and personal destiny.

Valores de Marca

• •Spirituality & Mysticism
• •Personal Empowerment
• •Authenticity
• •Connection
• •Natural Wellness

Mejores Prácticas

• •Always frame the copy around the customer's personal journey, feelings, and destiny, using words like "your," "you," and "your sign" to make the connection immediate and personal.
• •Consistently incorporate words like "energy," "vibration," "harmony," "destiny," "universe," "guidance," and "abundance" to maintain the spiritual tone of the brand.
• •In every product description, clearly link the physical product (the jewelry) to its spiritual benefit.
• •Continue using social media to provide value through tarot readings, astrological insights, and explanations of lithotherapy, building trust and positioning products as authentic tools for spiritual practices.
• •Maintain a consistent voice across all platforms (guiding, empowering, and mystical) to create a seamless brand experience, regardless of format.

Percepción Social

Perceived as a source of spiritual guidance and positive energy, not just a jewelry store. The creator is seen as a trusted tarot reader and astrologer, and products are viewed as tools for spiritual connection and self-expression, fostering a loyal following that trusts the brand's spiritual authority.

Ejemplos de Copy

• •Leo season is here, and it's your time to shine. ✨ Our Sunstone & Citrine Astro Bracelet is crafted to amplify your natural charisma and attract abundance. Wear your sign, live your energy. Tap to shop your power.
• •Don't scroll. The universe has a message for you for the last week of August. Let's pull a card together. If this is on your For You Page, it's for you. #TarotReading #Astrology #SpiritualGuidance
• •Your Jewelry, Your Destiny. Discover handcrafted astrological pieces that resonate with your unique energy. Free shipping on all orders over €50.
• •Feeling lost or disconnected? Your astrological sign holds the key. At THERAPIETRA, we combine the ancient wisdom of lithotherapy with the power of the stars to create jewelry that guides and protects. Find the piece that was made for you.
• •A Message From the Stars, [Customer Name] ✨ Your Weekly Horoscope is Inside.