Tono de Marca

Sophisticated, Welcoming, Traditional-Modern, Appreciative

Valores de Marca

• •Quality & Excellence
• •Customer Experience & Satisfaction
• •Community & Connection
• •Tradition & Heritage
• •Comprehensive Care & Lifestyle
• •Humility, Empathy (Be a Guide), Accountability, Technology

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key elements of The QG's tone (sophisticated, welcoming, traditional-modern, appreciative) with examples of do's and don'ts. This ensures anyone writing copy understands and can apply the voice consistently.
• •Emphasize Quality and Craftsmanship: Consistently use language that reflects the high standards of The QG’s services and products. Words like "expert," "master," "refined," "bespoke," "curated," and "impeccable" can reinforce this.
• •Balance Exclusivity with Inclusivity: While highlighting the premium nature of the offerings, ensure the language remains welcoming and inviting, reflecting the "home away from home" and community aspects. Avoid overly pretentious or alienating jargon.
• •Tell the Story: Incorporate elements of The QG's heritage and the founder's vision into the copy where appropriate. This adds depth and authenticity to the brand message. Mentioning the tribute to "Quinntessential Gentleman" can resonate with values of respect and tradition.
• •Show, Don't Just Tell, Through Testimonials and Specifics: Instead of just saying "we offer great service," use customer testimonials and specific examples of what makes the QG experience unique (e.g., "Our master barbers, with years of experience, provide a classic shave that..."). Regularly sharing "Raving Fans" sections is a good existing practice.

Percepción Social

High-Quality Destination, More Than Just a Barbershop, Professional and Skilled Staff, Relaxing and Welcoming Environment, A Treat or Indulgence, Community Hub

Ejemplos de Copy

• •Headline: The QG: Where Craftsmanship Meets Community. Body: Step into a realm where timeless traditions of grooming and style are enhanced by modern comforts. At The QG, every detail is curated to help you look and feel your absolute best. Join us, and discover your new home away from home.
• •Headline: Beyond the Cut. Beyond the Style. The QG Experience. Body: From the classic straight razor shave to a perfectly tailored suit, from a relaxing spa treatment to a handcrafted cocktail in our speakeasy – The QG offers a complete lifestyle experience. It's not just about service; it's about a commitment to excellence in a welcoming atmosphere.
• •Headline: Elevate Your Everyday. Body: At The QG, we believe that looking and feeling your best shouldn't be a luxury, but a standard. Our expert team is dedicated to providing unparalleled services that simplify your routine and elevate your confidence. Experience the QG difference.
• •Headline: Your Sanctuary of Sophistication. Body: Discover a place where you can unwind, refine your style, and connect with like-minded individuals. The QG is more than a men's department store; it's a carefully crafted environment dedicated to the art of living well. You've earned it.
• •Headline: The Modern Gentleman's Destination. Body: Melding rich heritage with contemporary needs, The QG offers everything for today's discerning man. From expert grooming and bespoke tailoring to a private cigar lounge and fine dining – we are Baltimore's premier address for quality and community.