Tono de Marca

Warm, authentic, educational, personal, transparent, inviting, community-oriented, serene, and passionate.

Valores de Marca

• •Intentional Living & Sustainability
• •Craftsmanship & Quality
• •Community & Connection
• •Education & Sharing Knowledge
• •Family & Authenticity

Mejores Prácticas

• •Always connect your products back to your core values of intentional living, sustainability, and serenity. Don't just sell a mug; sell a moment of peace in a busy day.
• •Emphasize the family-run, personal nature of the brand. This builds a direct connection and makes the audience feel like part of the homestead family.
• •Share the process, the challenges, and the inspirations. Talk about the learning curve with the CSA boxes or the decision to start a YouTube channel. This transparency builds trust and makes the brand relatable.
• •Use descriptive words that evoke the feeling of the homestead. Terms like "earthy," "warm," "rustic," "serene," and "hand-thrown" reinforce the brand's tactile and natural identity.
• •Consistently express gratitude for your community's support. Use welcoming language in calls-to-action ("Join us," "Come take a look around") to foster an inclusive and friendly environment.

Percepción Social

Perceived as a genuine, high-quality artisan brand embodying a desirable, rustic lifestyle rooted in authenticity and hard work; viewed as educators and community figures passionate about sharing their skills and way of life.

Ejemplos de Copy

• •From our wheel to your hands. Each mug is a little piece of our homestead, crafted to bring warmth and serenity to your morning ritual. We believe in starting the day with intention, and that starts with the cup you choose. ✨ #ThePottersHomestead #HandmadePottery #IntentionalLiving
• •Ever felt the call to create? To slow down and make something beautiful with your own hands? Our 8-week pottery course is more than a class—it’s a community. Join us at the homestead for a journey into clay. No experience needed, just a willingness to learn. Link in bio to save your spot! #PotteryClass #Handmade #Community
• •From Roots to Plate: Our CSA Boxes Are Back! This summer, bring a piece of our homestead to your table. We're so excited to announce that our seasonal CSA boxes are returning! Each box is a celebration of what our land has to offer... curated by us, for you.
• •The perfect vessel for your favorite meals. This serving bowl was hand-thrown in our studio with a vision of farm-to-table dinners and joyful family gatherings. Its gentle curves and earthy glaze are a nod to the quiet beauty of nature. Food-safe, durable, and made to be loved for a lifetime. Dimensions:...
• •Homestead Life: A Day of Pottery, Pigs, and Pasture | The Potter's Homestead Vlog. Come along for a typical day here at The Potter's Homestead! In this vlog, Hanna shares the messy, beautiful process of a day in the studio, a peek at how we're raising our animals sustainably, and the simple joys that make this life so rewarding.