Tono de Marca

Supportive, Empathetic, Educational, Friendly, Playful, and Advocative

Valores de Marca

• •Well-being & Mental Health
• •Support & Empowerment
• •Quality & Thoughtful Design
• •Child Advocacy & Gentle Parenting
• •Accessibility & Generosity

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of The Peace Pets' tone (Supportive, Empathetic, Educational, Friendly, Playful, Advocative) with examples of "do's and don'ts" for different platforms.
• •Prioritize Empathy in All Communication: Whether it's a product description, social media reply, or customer service email, lead with understanding and a desire to help.
• •Educate Through Storytelling: Share stories (with permission) of how the products have helped families or use the Peace Pet characters to explain concepts in an accessible way. This makes educational content more engaging and relatable.
• •Maintain Authenticity in Advocacy: When addressing sensitive topics like parenting styles, ensure the messaging is consistent with the brand's core values of support and child well-being. Avoid overly aggressive or judgmental language, focusing instead on positive alternatives and resources.
• •Regularly Review and Adapt: Periodically review all content channels to ensure consistency. As the brand grows and social media trends evolve, be open to adapting the tone slightly while staying true to the core values and mission.

Percepción Social

Customers generally have a very positive view, finding the products cute, comforting, and effective. The brand is seen as helpful and caring, genuinely concerned with helping people, particularly children, navigate emotional and sensory challenges. The brand is still developing broader public awareness.

Ejemplos de Copy

• •Big feelings can be overwhelming, for little ones and grown-ups too. Our cuddly weighted lap pads are here to offer a gentle hug and a sense of calm when things get tough. Discover a little peace with The Peace Pets. #ThePeacePets #WeightedLapPad #AnxietyRelief #SensorySupport
• •Meet Bayo Dog! More than just a soft friend, Bayo is a 5lb weighted companion designed to help your child (or you!) find focus and calm. Perfect for quiet time, classroom support, or winding down before bed, Bayo provides soothing proprioceptive input that can make a world of difference for sensory seekers and anxious minds. Learn how Bayo can support your family's well-being! #SelfRegulation #KidsWellness #PeacePets
• •Hello Peacemakers! 👋 This week's FREE printable is all about understanding our amazing brains and how a 'Growth Mindset' can help us tackle new challenges. Download your copy and explore fun activities with your little ones! Plus, get a sneak peek at our newest weighted friend arriving soon! #FreePrintable #GrowthMindset #ParentingResources
• •Normalize stuffies for ALL ages! 🙌 Our weighted Peace Pets aren't just cute, they're powerful tools for calm. And while we're normalizing things, let's remember gentle hands and kind words are always the way. ❤️ #DontGrowUpItsATrap #WeightedAnimals #GentleParenting #PeacePets
• •Sending a wave of peace to all the amazing parents, educators, and caregivers out there! You're doing incredible work. What are your favorite ways to help your little ones feel calm and understood? Share your tips below! 👇 #PeacePetsCommunity #EmotionalWellness #SupportForParents #YouGotThis