Tono de Marca

Casual, humorous, and laid-back. It communicates a carefree, vacation-oriented mindset with simple, direct language, often employing slang and popular phrases related to drinking and beach culture. The voice is that of a fun-loving friend ready for a getaway.

Valores de Marca

• •Leisure and Relaxation
• •Humor and Fun
• •Social Connection
• •Simplicity
• •Escapism

Mejores Prácticas

• •Keep it Casual: Avoid corporate or overly formal language. Use contractions (like "it's" or "you're") and a conversational style. The brand should sound like a person, not a company.
• •Embrace Humor: Inject wit and lighthearted jokes into product descriptions, ads, and social media captions. The humor should be relatable to the target audience's love for vacation and relaxation.
• •Focus on the Feeling, Not Just the Fabric: While mentioning comfort is good, the copy should primarily sell the lifestyle. Focus on the experiences associated with the shirt: the beach party, the relaxing afternoon, the fun with friends.
• •Use Evocative and Sensory Language: Use words that conjure images of summer and relaxation. Phrases like "sun-soaked," "ice-cold," "salty air," and "weekend-ready" will resonate with the brand's identity.
• •Be Bold and Simple: The brand's designs are straightforward, and the copy should be too. Get to the point quickly and confidently. Short, punchy headlines and simple, direct calls to action work best.

Percepción Social

The brand aims to be perceived as a go-to source for fun, casual wear that signals a relaxed and sociable personality. Customers are likely seen as people who are on vacation, planning one, or wish to carry the vacation spirit into their daily lives, expressing their love for leisure and a good time through their clothing.

Ejemplos de Copy

• •Official Uniforms for Day Drinkers and Beach Lovers. Your weekend starts now. Shop the collection.
• •Forget the clouds. We're forecasting a 100% chance of tequila. This ultra-soft tee is your new go-to for sunny days, spontaneous getaways, and any time that calls for a lime and salt. Wear responsibly (or don't).
• •That Friday Feeling in a T-Shirt ☀️
• •Sun's out, guns out. Or, you know, just arms. Our tanks are perfect for hitting the beach, the boat, or the bar. Stay cool while you keep the good times rolling.
• •Tired of your 9-to-5 wardrobe? So are we. The Original Cabana makes clothes for the 5-to-9 you. It's time to log off and lime in. Shop our End of Summer Sale.