Tono de Marca

Inspirational, Passionate, and Educational

Valores de Marca

• •Creativity and Self-Expression
• •Quality and Mastery
• •Community and Connection
• •Authenticity

Mejores Prácticas

• •Lead with the "Why": Always connect the product (art, course, print) to the artist's deeper desire for self-expression, joy, and creativity. Focus on the emotional outcome, not just the features.
• •Use an Encouraging, Mentoring Voice: Address the audience directly as fellow creatives (e.g., "Dear Creative Friend"). Acknowledge their frustrations (like inconsistent results) and position the brand as the helpful guide to overcome them.
• •Emphasize Transformation: Frame the content around a journey. Use "before-and-after" language, such as moving from a "dabbler" to a confident artist or from a "dull" canvas to a "vibrant" masterpiece.
• •Incorporate Sensory and Evocative Language: Use descriptive words that appeal to the artist's senses. Phrases like "silky smooth," "vibrant pigments," "magical compositions," and "glass-like finish" make the art and process more tangible and desirable.
• •Leverage the Founder's Story: Continue to weave Olga Soby's personal journey and passion into the narrative. This builds authenticity and reminds the audience that the brand is run by a real artist who understands their goals and challenges.

Percepción Social

The public and customer perception of The OG Life is overwhelmingly positive within its niche. Olga Soby is seen as an internationally recognized expert and a key figure in the fluid art community. Customers who purchase her paintings report high satisfaction, praising the artwork's beauty and the professional handling of shipping. Students and followers value her tutorials and courses for making complex techniques accessible and helping them improve their own art. Many credit her with their introduction to the medium.

Ejemplos de Copy

• •Feel the energy of the ocean in your own space. ✨ Our new limited edition print, 'Azure Depths,' is here. Created with passion and captured on the highest quality fine art paper to bring tranquility and wonder to your walls. Swipe to see the details. Link in bio to make it yours.
• •Stop guessing. Start creating stunning fluid art today.
• •Your Journey to Beautiful Fluid Art Starts Here. Learn the secrets to vibrant colors and flawless compositions with artist Olga Soby. Explore Courses | Shop Artwork
• •3 Simple Tricks for Magical Cells (No Silicone Needed!) | Acrylic Pouring Tutorial
• •Tired of muddy colors and unpredictable results? The Fluid Art Mastery course is your complete guide to creating the breathtaking abstract art you've always dreamed of. Join Olga Soby as she reveals her proven techniques, from perfecting your paint consistency to mastering composition. Enroll today and unleash the artist within.