Tono de Marca

Encouraging & Supportive, Friendly & Approachable, Educational & Informative, Inspirational & Creative, Passionate

Valores de Marca

• •Accessibility in Art Education
• •Creativity & Self-Expression
• •Community & Connection
• •Quality & Practicality
• •Empowerment
• •Joy in Learning

Mejores Prácticas

• •Embrace Encouragement: Always aim to uplift and motivate. Use positive language and avoid jargon or overly technical terms that might intimidate beginners. Phrases like "You can do this!", "Let's explore together," and "It's easier than you think!" fit well.
• •Speak Like a Friendly Mentor: Adopt a conversational, approachable style. Imagine you're talking to a friend who is eager to learn. Ask questions, use contractions (e.g., "it's," "you'll"), and maintain a warm, patient voice.
• •Focus on the "How-To" and Benefits: Clearly explain how to do things and highlight the positive outcomes and feelings associated with learning and creating (e.g., "Unlock your creativity," "Feel the joy of making," "Master this skill with ease").
• •Show, Don't Just Tell (with Words): Use descriptive and evocative language that paints a picture of the creative process and the beautiful results one can achieve. Infuse your copy with the same passion you have for art.
• •Foster Community in Your Language: Regularly use inclusive language ("we," "us," "our community"). Encourage interaction, sharing, and mutual support in your calls to action and general communication. Make users feel like they are part of something special.

Percepción Social

Helpful Resource for Beginners, High-Quality Instruction, Supportive and Non-Intimidating, Trustworthy, Inspiring

Ejemplos de Copy

• •Instagram Post (Promoting a new beginner course): Ready to unlock your inner artist but not sure where to start with Procreate? ✨ Our brand new 'Procreate for Absolute Beginners' course is here to gently guide you, one fun lesson at a time! No experience? No problem! We believe everyone has a creative spark. Let's find yours together! Link in bio to join the adventure. #DigitalArtNewbie #ProcreateTips #LearnToDraw #TheModernSketchbook
• •Facebook Ad (Highlighting a brush set): Struggling to get those dreamy textures in your digital paintings? 🎨 Our 'Ethereal Texture' Procreate brush set is designed to make it easy and joyful! Imagine effortlessly adding depth and magic to your artwork. Click here to explore the brushes and see what fellow artists are creating! Let's make some art! #ProcreateBrushes #DigitalPainting #ArtTools #CreativeJourney
• •Website Homepage Snippet (Welcome message): Welcome to The Modern Sketchbook – your cozy corner of the internet for learning and loving digital art! Whether you're picking up an Apple Pencil for the first time or looking to expand your Procreate skills, we're here to cheer you on with easy-to-follow tutorials, inspiring resources, and a wonderfully supportive community. Let's create something amazing!
• •Email Newsletter Subject Line (Announcing a new blog post/tutorial): ☕ Your Weekly Dose of Creativity: New Procreate Tutorial Inside! (Body Snippet): Hey [Artist Name], ready to learn something new and fun this week? We've just published a step-by-step tutorial on [Tutorial Topic] that we think you'll absolutely love. Grab your iPad, your favorite drink, and let's get those creative juices flowing!
• •Community Group Post (Encouraging participation in a challenge): Hello wonderful artists! 👋 Our monthly [Challenge Theme] art challenge is officially ON! This is all about having fun, experimenting, and cheering each other on – no pressure, just pure creative exploration. Share your progress, ask questions, and let's see all the incredible art you create! Can't wait to be inspired by you all! #ArtChallenge #SketchbookCommunity #CreativePlay