Tono de Marca

Friendly and Approachable, Youthful and Trendy, Upbeat and Positive, Aspirational yet Attainable

Valores de Marca

• •Style and Trend-Consciousness: Providing customers with current and fashionable clothing options.
• •Femininity and Self-Expression: Offering pieces that allow customers to express their personal style in a feminine way.
• •Customer Engagement: Actively responding to comments and inquiries on social media.
• •Accessibility: Presenting trendy fashion in a way that feels approachable and not overly exclusive.
• •Joy in Fashion: Promoting the idea that clothing can be a source of happiness and confidence.

Mejores Prácticas

• •Know Your Audience: Always write with your target demographic (youthful, trend-aware women) in mind. Use language, references, and emojis that resonate with them.
• •Stay True to Your Personality: Keep the friendly, upbeat, and approachable tone consistent across all platforms – from website copy to social media captions and customer service interactions.
• •Use Inclusive and Positive Language: Focus on making customers feel good and inspired. Avoid jargon or exclusionary terms.
• •Be Visually Consistent with Your Words: Ensure your copy complements the bright, trendy, and feminine aesthetic of your product photography and website design. The words should feel like they belong with the images.
• •Create a Simple Style Guide: Briefly document key aspects of your brand voice (e.g., common emojis, preferred salutations, words to use/avoid) to ensure everyone writing for the brand is aligned. This doesn't need to be complex but can help maintain consistency, especially as the team grows.

Percepción Social

A source for cute and trendy clothing, Fashion-forward, Engaging, Visually Appealing

Ejemplos de Copy

• •☀️ Hello sunshine & new arrivals! ☀️ obsession with our 'Weekend Wanderer Maxi Dress'? It's flowy, it's fun, and it's calling your name for those perfect sunny day adventures! Tap to shop & get ready to twirl! #LushKiwiStyle #NewCollection #MaxiDressLove #SummerVibes
• •Your closet called, it's craving a Lush Kiwi refresh! 😉 From cute tops to dreamy dresses, find your next favorite outfit with us. Pssst... we've got some amazing new pieces you won't want to miss! Shop now and treat yourself! ✨ [Link to Website] #ShopTheLushKiwi #FashionFinds #TreatYourselfTuesday
• •OOTD check! ✨ Feeling all kinds of cute in this head-to-toe Lush Kiwi look. Comfy, chic, and ready for anything! What do you guys think? Let me know in the comments! 👇 #LushKiwiOOTD #GetReadyWithMe #TikTokFashion #CuteClothes
• •Hey Gorgeous! Your Exclusive Peek: The Lush Kiwi Sale Starts NOW! 🤫 *Email Body Snippet:* Ready to snag those pieces you've been eyeing? Our [Season] Sale is ON! Get up to [X]% off on selected styles. Don't wait, these beauties go fast! Happy Shopping! xo, The Lush Kiwi Team
• •Dress Happy. Feel Lush. ✨ Discover Your New Favorite Styles Today!