Tono de Marca

Friendly and Approachable, Playful and Fun, Enthusiastic and Passionate, Relatable, Community-Focused

Valores de Marca

• •Quality and Craftsmanship
• •Functionality and Style
• •Empowerment (especially Women)
• •Joy and Fun
• •Authenticity
• •Customer Connection/Community

Mejores Prácticas

• •Embrace Enthusiasm and Positivity: Use upbeat language, exclamation points (judiciously), and emojis where appropriate (especially on social media) to convey genuine excitement.
• •Keep it Relatable and Friendly: Address the audience directly (using "you," "your"). Share struggles or moments that iced coffee drinkers can identify with (e.g., "sweaty cups").
• •Highlight "Handmade" and "USA-Made": Consistently weave in the handmade nature and local production, as this is a key differentiator and value.
• •Incorporate "Fun" and "Joy": Use descriptive words that evoke happiness, cuteness, and vibrancy when talking about designs and the product experience.
• •Foster Community and Exclusivity (in a good way): Use inclusive language ("cozy crew," "Love Mich® enthusiasts"). Create a sense of excitement around new drops and limited collections to encourage engagement and repeat purchases.

Percepción Social

Loved and Adored, High Quality & Effective, Collectible, Giftable, Fun and Trendy, Supportive of Small Business

Ejemplos de Copy

• •Instagram Post (New Collection Launch): "☀️ Hello Sunshine & Sips! ☀️ Your iced coffee called, and it's begging for a new outfit! 😉 Our NEW Summer Collection has officially dropped, bursting with vibrant patterns and all the good vibes to make your sips extra happy. ✨ Handmade with love in the USA, because your drink deserves the best! Tap the link in bio to snag your new faves before they're gone! #LoveMichCollection #CoffeeCozy #SummerVibes #HandmadeHappiness #IcedCoffeeLover"
• •Facebook Ad (Targeting Iced Coffee Drinkers): "Tired of sweaty cups and lukewarm sips? 😩 We get it! The Love Mich® Collection is here to rescue your refreshments! Our original, handmade coffee cozies keep your iced drinks perfectly chilled and your hands dry. Plus, with so many adorable designs, you’ll want to show it off everywhere! 😍 Join the cozy crew and discover why everyone's obsessed! Shop now and make every sip a celebration! [Link] #LoveMich #IcedCoffeeObsessed #DrinkAccessory #SupportSmallBiz"
• •TikTok Video Script (Quick Product Showcase): *(Upbeat, trendy music)* Visual: Quickly showing 3-4 different cozy designs on cups. Meet your new BFF for every beverage! ✨ Seriously cute, super functional, and handmade right here in MA! 👋 Say buh-bye to drippy cups and HELLO to happy hands! Which Love Mich® cozy is calling your name? 😉 #LoveMichCo #CoffeeCozyQueen #HandmadeWithLove #MustHaveAccessory #TikTokMadeMeBuyIt"
• •Website Homepage Banner: "More Than a Cozy, It's a Lifestyle! ✨ Discover the original handmade coffee cozies that add a pop of joy to your daily sips. Crafted with care, designed with fun. Welcome to The Love Mich® Collection!"
• •Email Newsletter Subject Line (Imperfect Sale): "Psst!🤫 Imperfectly Perfect Cozies at Prices You'll LOVE! 💕 Email Body Snippet: Hey Cozy Lover! We believe every cozy deserves a good home, even the ones with a little extra personality! 😉 Our Annual Imperfect Sale is ON, featuring unique cozies with minor quirks at delightful prices. Still the same Love Mich® quality you adore, just perfectly imperfect! Grab 'em before they vanish! [Link to Sale] #LoveMichSale #PerfectlyImperfect #CozyDeals"