Tono de Marca

calm, thoughtful, and authentic; encouraging, not prescriptive; educational, not preachy; gentle, appreciative of nature, craftsmanship, and mindful home; intimate and personal, storytelling.

Valores de Marca

• •Sustainability
• •Conscious Consumerism
• •Ethical Sourcing
• •Connection to Nature
• •Authenticity & Craftsmanship

Mejores Prácticas

• •Lead with the 'Why': Always start with the purpose behind the product whether it sustainability, a maker s story, or the feeling it evokes. The 'what' (the product) comes second.
• •Use Sensory and Evocative Language: Employ words that relate to touch, sight, and a sense of calm (e.g., tactile, earthy, serene, handcrafted, natural light, gentle). This connects the audience to the physical and emotional experience of the products.
• •Tell Stories, Don Just List Features: Instead of saying 'durable and well-made,' tell the story of the artisan who made it or the traditional technique used. This builds authenticity and emotional connection.
• •Educate Gently: Share tips on sustainable living or product care in a helpful, encouraging tone. Frame it as a shared journey toward a more mindful lifestyle, not a lecture.
• •Maintain Visual and Textual Harmony: Ensure the calm, natural aesthetic of the photography is always matched by calm, thoughtful copy. The words and images should work together to create a single, cohesive feeling of peace and authenticity.

Percepción Social

Perceived as a trusted curator of beautiful, ethical, and sustainable goods; a niche, premium brand for intentional purchasers seeking a serene, nature-inspired home; viewed as genuine in its mission, appealing to a community valuing quality and sustainability over mass production.

Ejemplos de Copy

• •Morning light, quiet moments. Our handmade ceramic mugs aren just for coffee; they re an invitation to slow down. Each one is shaped by hand by a potter in the north of England, carrying the story of its creation. A reminder to buy less, but choose well. #TheArtOfSlowLiving #HandmadeHome #CeramicLove
• •Your Home, A Natural Haven. Discover thoughtfully sourced goods for a more sustainable life. Crafted with care, chosen for you.
• •Say goodbye to single-use plastic with our organic cotton beeswax wraps. Made with a blend of natural beeswax, jojoba oil, and pine resin, they keep your food fresh the natural way. Flexible, washable, and fully compostable. It s a small change for your kitchen that makes a world of difference for our planet.
• •Inside: Stories of Craft & Our New Sustainable Finds
• •Tired of mass-produced homeware? At The Living Mountain, we believe your home should tell a story. We partner with independent UK makers to bring you unique, sustainably crafted pieces made from natural materials. Shop our collection and discover goods with soul.