Tono de Marca

Authentic, educational, and community-focused; friendly, approachable, simple, heartfelt, and passionate, avoiding preachy or judgmental stances.

Valores de Marca

• •Connection
• •Sustainability and Stewardship
• •Transparency and Education
• •Community
• •Health and Nourishment

Mejores Prácticas

• •Lead with Your "Why": Always circle back to the core values of connection, sustainability, and community in your messaging. Share the personal stories and motivations behind your farming practices.
• •Be an Educator, Not Just a Seller: Frame your content around teaching your audience something valuable, whether it's a farming technique, a recipe, or the nutritional benefits of your products. This builds trust and authority.
• •Use "We" and "Our Community": Employ inclusive language that makes your audience feel like part of the farm's journey and mission.
• •Maintain Transparency: Be open about the realities of farm life —both the successes and the challenges. This authenticity fosters a stronger connection with your audience.
• •Keep it Simple and Heartfelt: Avoid overly technical jargon or corporate-speak. Write as if you were talking to a neighbor over the fence. Let the passion for what you do shine through in your words.

Percepción Social

Overwhelmingly positive; perceived as a genuine, hardworking family farm that provides high-quality, ethically produced food and is a valuable asset to the local community, with a highly engaged customer base.

Ejemplos de Copy

• •Taste the difference the pasture makes. Our chickens live outdoors, foraging for bugs and enjoying fresh air daily. The result? Flavorful, nutrient-dense meat that nourishes your family and our land. It’s more than just chicken; it’s a connection to a healthier way of eating. Reserve yours today.
• •Your weekend just got fresher. Swing by the farmstand this Saturday from 10 am to 1 pm for your weekly essentials. From our pasture-raised eggs to no-spray veggies and freshly baked sourdough, we've got your table covered. Come for the food, stay for the connection.
• •Ever wonder why we move our chickens to fresh pasture every day? It’s not just for them; it’s for the land. This practice naturally fertilizes the soil, promotes a balanced ecosystem, and means healthier, happier birds. It's a simple change with a powerful impact. #regenerativeagriculture #knowyourfarmer
• •Join our family, share in the harvest. Our CSA is more than a subscription box; it’s a partnership. It’s a commitment to eating locally and seasonally, and to knowing the hands that grow your food. Let’s build a deeper connection to our plates, together. Spots are limited.
• •We believe in the power of community. That’s why we’re proud to partner with fellow local producers to bring you the best of the Treasure Valley. When you support us, you support a network of small businesses dedicated to sustainable practices and a vibrant local food scene. Thank you for being a part of it.