Tono de Marca

Passionate, Edgy, and Maternal

Valores de Marca

• •Independence and Entrepreneurship
• •Quality and Durability
• •Unique and Edgy Style

Mejores Prácticas

• •Lead with the "Why": Always circle back to the founder's story. Remind the audience that the brand was started by a mom who couldn't find unique, edgy clothes for her own kids. This reinforces authenticity.
• •Balance "Edgy" with "Maternal": Use confident, bold language ("EPIC," "Go HAM") but soften it with words that speak to parents ("comfort," "quality," "handmade with love," "built to last"). This combination is unique to the brand.
• •Emphasize "Handmade" and "Small Shop": Consistently use terms like "handmade," "made-to-order," "small business," and "mompreneur." This manages customer expectations regarding production times and justifies the premium quality.
• •Speak Directly to the Target Parent: Write copy that addresses the parent who values style, quality, and individuality over mass-market trends. Use "you" and "your little one" to create a direct, personal connection.
• •Show, Don't Just Tell: Use behind-the-scenes content on social media (like the existing TikToks and YouTube vlogs) to visually support the brand's values of craftsmanship and family. Let the visuals of the creative process do the talking, reinforcing the copy's claims.

Percepción Social

Creative Small Business, High-Quality

Ejemplos de Copy

• •Basic? Never. Bold? Always. Our monochrome collection is designed for the little individuals who were born to stand out. Handmade, high-quality, and built to last through every adventure. #TheLittleHam #KidsCapsuleWardrobe #EdgyKids
• •Style That Lasts. We create timeless yet edgy basics for an epic capsule wardrobe, so your little one is always ready to make a statement. Handmade with love, built to grow.
• •Tired of the same old kids' clothes? So was I. That’s why I created The Little Ham—to bring edgy, quality, handmade style to little wardrobes. Support a small, mom-owned business and dress your kid in clothes as unique as they are. Shop the collection now.
• •Effortless cool, designed for play. Our signature Distressed Tee is handmade from the softest, most durable fabric, perfect for sensitive skin and rugged adventures. Each piece is made-to-order, ensuring your little one gets a truly unique garment. Comfort, meet character.
• •Go HAM on Style: Our Newest Handmade Pieces Just Dropped.