Tono de Marca

A sophisticated blend of aspirational, helpful, and minimalist professionalism. The tone is aspirational, encouraging self-improvement; helpful and empowering, positioning the brand as a resource; and minimalist and professional, utilizing clean, direct language to build trust.

Valores de Marca

• •Sustainability & Eco-Consciousness
• •Quality & Craftsmanship
• •Efficiency & Organization
• •Thoughtful Personalization
• •Aesthetic Cohesion

Mejores Prácticas

• •Maintain a Unified Vocabulary: Consistently use keywords that reflect your core values across all platforms: "thoughtful," "sustainable," "handcrafted," "streamline," "organize," "curated," and "minimalist."
• •Focus on the "Why" Before the "What": Instead of just listing features (e.g., "5 Notion pages"), start with the benefit ("End the mental clutter"). Frame products as solutions to a problem or a way to achieve a desired lifestyle.
• •Bridge the Two Product Worlds: Actively create content that connects the physical and digital. A blog post could be titled "Creating a Sustainable Work-Life Balance: How Our Planners and Handcrafted Mugs Work Together." This reinforces a holistic brand identity.
• •Use a Calm and Confident Voice: Avoid exclamation points, excessive emojis, and urgent, sales-y language (e.g., "BUY NOW!"). The tone should be assured and professional, letting the quality of the products speak for itself.
• •Keep Visuals and Text Aligned: Every piece of copy should match the clean, minimalist, and neutral aesthetic of the brand's visuals. Short, scannable paragraphs, ample white space, and elegant fonts are essential to maintaining brand consistency.

Percepción Social

The Keen Company is perceived as a premium, niche brand for a discerning audience. For digital customers, it is seen as a source of aesthetically pleasing and functional tools for modern entrepreneurs. For physical goods customers, it is perceived as a purveyor of unique, ethical, and elegant home goods and gifts. Overall, the brand cultivates an image of being a sophisticated and reliable resource for living and working better.

Ejemplos de Copy

• •Stop letting great ideas get lost in the chaos. Our Content Creator's Dashboard is the all-in-one system you need to plan, create, and publish seamlessly. From script to schedule, all in one place. Link in bio to streamline your genius.
• •Show your clients you care—for them and the planet. Our sustainable corporate gifts are thoughtfully curated and beautifully handcrafted to make a lasting impression. Build stronger relationships with gifts that reflect your values. Discover our 2025 corporate catalogue.
• •Crafted from sustainably sourced mango wood and finished with a unique, hand-painted enamel surface, this plate brings a touch of natural elegance to any table. Perfect for serving appetizers or as a standalone decorative piece. Due to its handcrafted nature, each plate is one-of-a-kind. Serve thoughtfully.
• •Your Next Digital Product, Done for You. Ready to add a new income stream without starting from scratch? Our new PLR Social Media Planner is here...
• •Tools for a thoughtful life. From handcrafted home goods to productivity-boosting digital systems.