Tono de Marca

Aspirational yet accessible, and proudly local.

Valores de Marca

• •Customization & Personalization
• •Local Craftsmanship
• •Luxury & Quality
• •Customer-Centricity

Mejores Prácticas

• •Always Emphasize "Handcrafted" and "Local": Every piece of copy should reinforce the value of local, Northern Irish craftsmanship. This is a key differentiator.
• •Blend Aspiration with Accessibility: Use high-quality, aspirational visuals, but keep the language warm and inviting. Pair terms like "luxury" with phrases like "for your home."
• •Use User-Generated Content (UGC): Continue leveraging customer photos and videos. This provides social proof and makes the brand feel more authentic and relatable.
• •Focus on Benefits, Not Just Features: Instead of just saying "customizable," talk about "creating a bed that perfectly fits your style and space." Focus on the end result: a better, more personal bedroom sanctuary.
• •Maintain a Consistent Geographic Focus: Continue using location-specific hashtags and mentions (#Belfast, #Dublin, #NorthernIreland) to strengthen the sense of community and local identity.

Percepción Social

Based on their social media strategy, The Irish Bed Co is perceived as a modern and engaged brand that provides stylish, customizable furniture. The high engagement on TikTok, with some videos reaching over 100,000 views, indicates a strong connection with its audience. They are seen as a go-to for bespoke beds in Northern Ireland. The lack of widespread third-party reviews makes it difficult to gauge broader public perception beyond their immediate social media following.

Ejemplos de Copy

• •Your bedroom is your sanctuary. Shouldn't your bed be as unique as you are? Every Irish Bed Co. frame is handcrafted in Northern Ireland, just for you. Choose your fabric, your colour, your style. Design your dream. #IrishBedCo #HandcraftedLuxury #BedroomGoals #MadeInNI
• •Don't Just Dream Of a Perfect Bed. Design It. Handcrafted in Lurgan, delivered to your door. Explore our collection of bespoke beds, made with Northern Irish pride.
• •From our workshop... to your bedroom. ✨ Custom-built in Northern Ireland. We build YOUR dream bed! What style would you get? Let us know! 👇 #BespokeFurniture #CustomBed #Handmade #NorthernIreland
• •Sleep in luxury that’s truly yours. Discover handcrafted beds, made to order in Northern Ireland...
• •The talk of Belfast is coming to Dublin. Get your custom, handcrafted luxury bed from The Irish Bed Co. with free delivery. Your perfect sleep is closer than you think. #DublinHomes #IrishDesign #CustomFurniture