Tono de Marca

Friendly and Approachable, Helpful and Solution-Oriented, Appreciative and Joyful, Modern and Stylish, Sincere

Valores de Marca

• •Product Quality
• •Customer Satisfaction & Exemplary Service
• •The Joy of Gift-Giving
• •Personalization and Uniqueness
• •Sustainability/Cruelty-Free
• •Local Craftsmanship
• •Simplicity and Functionality

Mejores Prácticas

• •Focus on the "Why" of Gifting: Always circle back to the emotional aspect of giving and receiving presents – celebrating relationships, expressing affection, creating memories. Use words that evoke warmth, thoughtfulness, and joy.
• •Highlight Personalization Benefits, Not Just Features: Instead of just saying "monogrammable," explain how that makes the gift "uniquely theirs" or "a special keepsake." Emphasize how customization adds meaning.
• •Maintain a Helpful and Positive Voice: Frame copy to be solution-oriented (e.g., "simplifying your gift-hunting"). Ensure customer interactions, even in marketing copy, feel supportive and friendly. Use positive language and avoid overly technical jargon.
• •Emphasize Quality and Craftsmanship with Transparency: Clearly communicate the use of quality materials like Saffiano vegan leather and the benefits of local printing. This builds trust and reinforces the premium feel of the products without sounding ostentatious.
• •Incorporate Values Naturally: Weave in mentions of sustainability, cruelty-free practices, and the joy of giving as part of the product story, rather than as standalone, forced statements. Let these values shine through the overall narrative and product descriptions.

Percepción Social

Highly Positive, Reliable and Trustworthy, Good Value for Money, Go-To for Gifts, Stylish and High-Quality Products

Ejemplos de Copy

• •Headline: Make Their Day, Uniquely Theirs. Body: Finding that perfect, heartfelt gift just got easier. At The Imprint, we help you add a personal touch that speaks volumes. Crafted with care from sustainable vegan leather and printed locally, our gifts are designed to bring a smile and last for years. Explore personalized treasures for every occasion. Values: Joy of Gift-Giving, Personalization, Quality, Sustainability. Tone: Friendly, Helpful.
• •Headline: Quality They'll Feel, A Personal Touch They'll Love. Body: It’s more than a gift; it’s a memory in the making. Our Saffiano vegan leather goods are chosen for their luxurious feel and lasting durability, all while being kind to the planet. Let our artisans in Singapore help you create something truly special. Because the best gifts come from the heart, and a little bit of you. Values: Quality, Personalization, Cruelty-Free, Local Craftsmanship. Tone: Appreciative, Stylish.
• •Headline: Celebrate Connection with a Customised Touch. Body: From birthdays to just-becauses, make every moment more meaningful. The Imprint offers beautifully designed, functional gifts that you can personalize to perfectly capture your sentiment. Experience the joy of giving something truly unique, backed by our commitment to quality and exceptional service. Values: Joy of Gift-Giving, Personalization, Customer Satisfaction, Functionality. Tone: Sincere, Joyful.
• •Headline: Your Thought, Beautifully Imprinted. Body: Looking for a gift that’s both stylish and personal? Our minimalist designs in premium vegan leather offer the perfect canvas for your unique message or monogram. Fast, local personalization means your thoughtful present arrives ready to delight. Let us help you make gifting effortless and joyful. Values: Personalization, Style, Quality, Simplicity, Joy of Gift-Giving. Tone: Modern, Helpful.
• •Headline: The Art of Giving, Simplified with Sincerity. Body: We believe finding the perfect gift should be a pleasure, not a puzzle. That’s why we pour our hearts into creating high-quality, customizable pieces that make your loved ones feel truly special. From our workshop in Singapore to their hands – a gift that shows you care, every step of the way. Values: Joy of Gift-Giving, Simplicity, Sincerity, Quality, Customer Service. Tone: Friendly, Appreciative.