Tono de Marca

Sophisticated, Minimalist, and Serene

Valores de Marca

• •Quality and Craftsmanship
• •Sensory Experience
• •Sustainability
• •Personal Connection

Mejores Prácticas

• •Use Evocative, Sensory Language: Focus on how the scents make you feel. Use words like "enveloping," "soothing," "crisp," "warm," and "delicate" to describe the experience, not just the ingredients.
• •Maintain a Minimalist Aesthetic in Text: Keep copy clean, concise, and elegant. Use ample white space in designs and avoid cluttered text blocks. The tone is calm and unhurried.
• •Emphasize the Ritual, Not Just the Product: Frame the candles as part of a self-care or home-making ritual. Talk about "lighting a candle to start your morning" or "unwinding with a favorite scent."
• •Tell the Story: Weave the brand's origin and values into the copy. Remind customers that the scents are inspired by real experiences and crafted with care, reinforcing authenticity.
• •Speak Directly and Softly: Use a welcoming and personal tone. Phrases like "For you," "We invite you," and "Discover your moment" create a direct connection with the customer without resorting to aggressive sales language.

Percepción Social

Due to limited external online presence, the brand primarily controls its social perception. It is positioned as a luxury, boutique home fragrance company appealing to customers who value high-quality, aesthetically pleasing home decor and self-care. The founder-led narrative adds authenticity, fostering a niche following seeking unique and meaningful products, perceived as thoughtful and professional.

Ejemplos de Copy

• •Unwind the day. Our Sandalwood & Jasmine candle is a quiet invitation to stillness. Creamy sandalwood and night-blooming jasmine weave together, creating a tranquil aroma that softens the edges of your space. Hand-poured with 100% soy wax, it's a clean burn for a clear mind. The perfect companion for your evening ritual.
• •Scent as a sanctuary. Discover the art of tranquility.
• •An invitation to pause | Inside your new ritual
• •The Hugo Collection began with a memory. A scent. A moment we wished could last forever. We craft each candle to be more than a fragrance—it's a journey back to a cherished time or a quiet escape in the present. Made with sustainable soy wax and pure essential oils, our scents are designed to fill your space with elegance and serenity.
• •Give the gift of a beautiful memory. The Hugo Collection is more than a candle; it's an experience, elegantly packaged in our signature box and pouch. A thoughtful gesture for new beginnings, quiet celebrations, or simply to show you care. Explore scents that tell a story.