Tono de Marca

Nurturing, encouraging, serene, gentle, empathetic, and personal, like a compassionate friend.

Valores de Marca

• •Self-Care as a Necessity
• •Purity and Safety
• •Intention and Craftsmanship
• •Legacy and Personal Story
• •Community and Connection

Mejores Prácticas

• •Speak Directly to "Her": Always write as if you are speaking to one person—specifically, the mom or woman who feels overwhelmed and needs a break. Use "you" and "your" frequently to make the connection personal and direct.
• •Lead with Feeling, Follow with Fact: Start your copy by evoking the emotion you want the customer to feel (calm, peace, being cared for). Then, support that feeling with the facts about your product (non-toxic, coconut soy wax, hand-poured).
• •Tell the Story: Weave the brand's "why" into all channels. Remind customers that the brand was born from a real journey and named in honor of strong women. This story is a powerful differentiator.
• •Use Sensory and Gentle Language: Employ words that are soft, calming, and evocative. Phrases like "gentle flicker," "breathe in," "soothe your soul," and "pocket of peace" reinforce the brand's serene identity.
• •Maintain a Consistent Call-to-Action (CTA) Tone: Instead of "Buy Now," use CTAs that align with the nurturing tone. For example: "Find Your Calm," "Explore the Scents," "Bring Home Your Sanctuary," or "Give Yourself a Moment."

Percepción Social

A trusted and high-quality source of comfort and well-being; perceived as a small, heart-centered business that genuinely cares about its customers, making purchases feel like an act of self-love.

Ejemplos de Copy

• •Your 15-Minute Sanctuary Awaits. The emails can wait. The laundry pile isn't going anywhere. For the next fifteen minutes, this is your time. Breathe in the gentle notes of lavender and chamomile, and let the quiet flicker of the flame remind you to just be. You've earned this peace. #TheHelenCandle #MomentForMe
• •More Than a Candle. It's Your Reminder to Breathe. Hand-poured, non-toxic coconut soy wax candles crafted to bring calm into your everyday moments. You pour so much into others—let us pour back into you.
• •For the Overwhelmed Mom: A Little Light Inside. We see you. Here's something to help you find your calm.
• •It’s the scent of a quiet Saturday morning, even on a chaotic Tuesday. "Fresh Linen" isn't just a fragrance; it's the feeling of a fresh start, a clean space, and a clear mind. Hand-poured with non-toxic coconut soy wax, so your moment of peace is as pure as it feels. Light it when you need to press reset.
• •Motherhood is a journey. Don't forget to care for the guide. In the midst of motherhood, finding a moment for yourself can feel impossible. The Helen Candle was created for you—the nurturer who deserves to be nurtured, too. Our eco-friendly, non-toxic candles are a simple way to create a pocket of peace in your busy day. Tap to find your calm.