Tono de Marca

inspirational, conscious, friendly, approachable, and community-oriented, focusing on positive impact and authenticity

Valores de Marca

• •Sustainability
• •Quality and Durability
• •Inclusivity
• •Style and Individuality
• •Social Responsibility

Mejores Prácticas

• •Lead with Purpose: Always connect the product back to the brand's core mission of sustainability. Whether it's a social media post or a product description, the "why" behind the brand should be evident.
• •Maintain a Positive and Uplifting Tone: The brand is about finding "good" solutions. The copy should reflect this optimism and avoid guilt-tripping language when discussing environmental issues.
• •Use Storytelling: The founder's story is a powerful asset. Weave elements of this narrative into the copy to create an emotional connection with the audience and highlight the brand's authenticity.
• •Emphasize "And," Not "Or": The brand's message is that you can have style *and* sustainability; quality *and* eco-friendliness. The copy should reflect this by highlighting both the functional and ethical benefits of the products.
• •Engage the Community: Use questions and calls to action in the copy to foster a sense of community. Encourage user-generated content by asking customers to share photos of their hair ties in action, reinforcing the "for everyone" message.

Percepción Social

Overwhelmingly positive, highlighting high quality, durability, sustainable aspect, stylish designs, excellent customer service, fast shipping, and perceived as trustworthy and mission-driven.

Ejemplos de Copy

• •Adventure-proof your hair. Our Tropics hair ties are made from 100% recycled materials, because looking good and doing good should go hand-in-hand. Where are you dreaming of taking them? #TheGoodHairTieCompany #SustainableStyle #TravelEssential
• •Don't let your style cost the planet. Our hair ties are proof that fashion can be sustainable. Made from 100% recycled materials and designed to last. Make the switch to good hair days that are also good for the Earth. Shop now. #SustainableLiving #EcoFashion #Recycled
• •Hold your hair, not your values. Strong, stylish, and sustainable hair ties for every kind of beautiful. Discover your new favorite accessory. #AGoodHairTieForEveryone
• •Hey [Customer Name], remember that feeling of finding the perfect hair tie? We're all about creating more of those moments. That's why we're excited to share our new collection, inspired by the wild beauty of the Australian outback. As always, every tie is made with 100% recycled materials. Thanks for being part of our journey to a more sustainable world. #GoodHairGoodVibes
• •More than just a hair tie, it's a piece of art. Our 'Dreamtime' set is designed in collaboration with Indigenous artists, who receive 5% of every sale. Crafted from our signature 100% recycled materials, these ties offer a comfortable, no-slip grip that's gentle on your hair and the planet. Wear a story on your wrist or in your hair. #WearTheChange #SupportArtists #SustainableDesign