Tono de Marca

Empowering & Motivational, Relatable & Authentic, Supportive & Safe, Direct & Practical, Confident & Unapologetic, Friendly & Approachable

Valores de Marca

• •Empowerment: Helping dancers gain confidence and control over their careers and earnings.
• •Authenticity & Lived Experience: Sharing knowledge based on real-world experience and overcoming challenges.
• •Community & Support: Fostering a sense of belonging and mutual encouragement.
• •Financial Independence & Success ("Securing the Bag"): Providing tools and knowledge to maximize earnings.
• •Self-Improvement & Growth: Encouraging dancers to become the "best versions of themselves."
• •Resilience & Hustle: Celebrating determination and hard work.

Mejores Prácticas

• •Speak Their Language, Authentically: Use industry-specific terms and colloquialisms naturally (e.g., "secure the bag," "hustlers"), but always ground it in genuine understanding and experience, as Amiya does.
• •Focus on solutions and potential.
• •Share Real Stories and Experiences (Yours or Theirs): Continue leveraging the founder's journey and encourage user-generated content or testimonials that echo the brand's values of resilience and success.
• •Address questions with empathy and provide encouragement.
• •Be Direct and Action-Oriented in CTAs: When prompting action (e.g., buying an e-book, asking a question), be clear about the benefit and tie it back to their goals (e.g., "level up your hustle," "get the guidance you need").

Percepción Social

Helpful Resource, Community-Focused, Credible (within its niche), Niche & Specific, Generally positive based on website testimonials and mentions as a go-to resource in online forums.

Ejemplos de Copy

• •Hello Hustlers!
• •Shine brighter, hustle smarter, and step into the best versions of themselves.
• •I'm here to help you glow, hustle, and secure the bag.
• •I've been where you are.
• •Ask Amiya