Tono de Marca

motivational, supportive, and community-centric

Valores de Marca

• •Community
• •Inclusivity
• •Functional Strength & Long-Term Health
• •Expert Guidance

Mejores Prácticas

• •Always Prioritize "Community": Frame communications around the collective "we" and "team." Use words like "crew," "team," "family," and "community" frequently to reinforce this core value.
• •Celebrate the Members, Not Just the Workout: Make members the heroes of the story. Focus content on their achievements, progress, and personal stories. This is more powerful and authentic than simply describing exercises.
• •Use a Supportive and Encouraging Tone: All copy, from class descriptions to social media replies, should be positive and uplifting. Avoid language that could be perceived as exclusive, judgmental, or overly aggressive. Focus on what people can do, not what they can't.
• •Keep It Real and Authentic: Continue using real photos and videos of members and coaches. Avoid overly polished or generic stock imagery. The authenticity of the visuals and the language is a key differentiator and builds trust.
• •Translate "Functional" into Real-Life Benefits: When talking about "Functional Integrated Training," connect it to tangible, everyday benefits. Instead of just saying "we do functional movements," say "we build the strength you need to carry your groceries, lift your kids, and hike that mountain on the weekend." This makes the benefit clear and relatable.

Percepción Social

The public perception is overwhelmingly positive, highlighting a welcoming atmosphere, supportive coaches, a strong community, and effective yet accessible workouts.

Ejemplos de Copy

• •Find Your Strength, Your Crew, Your Studio. Welcome to The F.I.T. Studio, where our community is our greatest strength.
• •Meet Sarah! 👋 When she joined us 6 months ago, her goal was to feel stronger in her daily adventures. Today, she's not only hitting new personal records but is one of our most consistent cheerleaders in the 6 AM class! Your dedication inspires us all, Sarah! #FitStudioFamily #Squamish
• •Tired of gyms that feel intimidating? At The F.I.T. Studio, we do things differently. Our supportive coaches and welcoming community are here to help you build confidence and strength, one workout at a time. Your first class is on us. Come see what the F.I.T. family is all about!
• •Hey Team! Just a reminder that your hard work doesn't go unnoticed. Every time you show up, you're not just investing in yourself—you're strengthening the amazing community we've built together. Let's make this week a strong one!
• •The F.I.T. Studio: Stronger, Together.