Tono de Marca

Personal, Professional, and Evocative. It uses first-person language to create a direct, approachable connection, while highlighting professional expertise and high-quality craftsmanship. The language aims to elicit emotion, focusing on 'happy places' and meaningful experiences.

Valores de Marca

• •Emotional Connection
• •Quality and Craftsmanship
• •Personalization and Bespoke Service
• •Authenticity and Independence
• •Local Identity

Mejores Prácticas

• •Maintain the Artist's Voice: Always write from Tracey's first-person perspective using 'I,' 'my,' and 'me.' This is the core of the brand's personal connection.
• •Lead with Emotion, Follow with Quality: Start copy with the feeling or memory the art evokes (e.g., 'happy place,' 'cherished memories') and then support it with details about the professional quality (e.g., 'fine art paper,' 'hand-painted').
• •Highlight the Bespoke Nature: Continuously feature the option for commissions, personalization, and custom work. Use words like 'custom,' 'personalized,' 'bespoke,' and 'one-of-a-kind' to emphasize this key differentiator.
• •Embrace the Local Identity: When relevant, mention the studio's location in Clevedon and the inspiration drawn from North Somerset and Bristol. This grounds the brand and builds a strong sense of community.
• •Use Inviting Calls to Action: Instead of generic commands like 'Shop Now,' use warmer, more collaborative phrases like, 'Bring yours home,' 'Let's create something memorable,' or 'Send me a message to get started.'

Percepción Social

The brand is perceived as a source of exceptionally high-quality, beautiful, and meaningful artwork. Customers view Tracey Bowes as a talented artist and an attentive, personable business owner who genuinely connects with clients and their emotional needs, consistently resulting in five-star satisfaction.

Ejemplos de Copy

• •That feeling of home. ✨ Our latest print captures the timeless magic of the Clifton Suspension Bridge at dusk. Printed on archival-quality paper to bring warmth and memories to your space for years to come. Tap the link in our bio to bring Bristol home.
• •They're not just pets, they're family. Let me capture the unique spirit of your best friend in a hand-painted, fine art portrait you'll treasure forever. Let's create something beautiful together. Book your commission.
• •More than a card, it's a keepsake. Celebrate their special day with a piece of handmade art. This eco-friendly luxury card can be personalized with names and dates, creating a unique memento that shows how much you care. Handmade in my Clevedon studio.
• •Planning your special day? Announce it with art. From bespoke wedding invitations to personalized keepsake cards, I work with you to create something that tells your unique love story. Drop me a message to chat about your ideas!
• •Hello, I'm Tracey, an independent British artist creating 'fine art for happy days' from my seaside studio in Clevedon. My passion is connecting people to their happy places through vibrant paintings of beloved landmarks and custom portraits. Every piece is crafted with professional care and a personal touch.