Tono de Marca

caring, uplifting, and informative

Valores de Marca

• •Joy and Pleasure in Food
• •Empathy and Compassion
• •Innovation and Problem-Solving
• •Inclusivity and Togetherness
• •Empowerment

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding the customer's challenges. Use language that shows you recognize their situation and are offering a genuine solution.
• •Focus on 'Joy' and Positive Experiences: Frame the product not just by its features (meltable, crunchy) but by the emotional benefit it provides—joy, pleasure, celebration, and connection.
• •Tell the Founder's Story: Consistently reference the brand's origin. The fact that it was created by a speech-language pathologist is a powerful trust signal and reinforces the brand's compassionate mission.
• •Educate, Don't Just Sell: Provide valuable information about topics like dysphagia and transitional foods. This builds authority and shows that the brand's commitment to its community goes beyond the product itself.
• •Use Inclusive and Uplifting Language: Employ words that bring people together ('everyone,' 'families,' 'togetherness') and inspire hope ('rediscover,' 'reconnect,' 'celebrate'). Avoid overly medical or negative terminology.

Percepción Social

Customers perceive the brand as a 'lifesaver' and a source of happiness, especially for those with eating difficulties. It is seen as highly credible and trustworthy due to the founder's background, and a mission-driven company that genuinely cares about customer well-being.

Ejemplos de Copy

• •Headline: Rediscover the Crunch. Savor the Melt. Body: Remember the simple joy of a crunchy snack? theEATBar is here to bring that experience back. Our melt-in-your-mouth meringue bars are designed to be delicious, easy to eat, and full of the flavor you've been missing. It's more than a snack; it's a moment of pure joy.
• •Headline: From a Speech-Language Pathologist's Heart to Your Home. Body: When our founder saw the daily struggle of families searching for safe and satisfying foods, she knew there had to be a better way. theEATBar was created to put the pleasure back into eating, offering a delicious, sensory-rich experience for everyone at the table.
• •Headline: Don't Just Eat. Celebrate. Body: Eating should be a celebration, not a challenge. With four delicious flavors—dark chocolate, vanilla chocolate, strawberry, and lemon—theEATBar transforms snack time into a moment of delight. Find your favorite flavor and bring the celebration back to every bite.
• •Headline: The Snack That Brings Everyone Together. Body: Finding a snack that everyone can enjoy can be tough. theEATBar was made to be shared, with a delightful crunch and quick melt that's perfect for kids, parents, and grandparents alike. Spend less time worrying and more time connecting over a delicious treat.
• •Headline: Easy Calories, Effortless Joy. Body: For those times when eating feels like a chore, there's theEATBar. Packed with flavor and easy calories, our meringue bars provide a satisfying and delicious option when you need it most. A little joy, made with a lot of love.