Tono de Marca

empowering, knowledgeable, and reliable, fostering a sense of partnership and capability.

Valores de Marca

• •Quality and Durability
• •Customer Service and Expertise
• •Convenience and Accessibility
• •Partnership and Inclusivity
• •American-Made Focus

Mejores Prácticas

• •Always Use Empowering and Inclusive Language: Address both "contractors" and "homeowners/weekend warriors" in your copy. Use collaborative phrases like "we'll help you," "together," and "your partner in building" to reinforce the brand's supportive stance.
• •Balance Technical Specs with Lifestyle Benefits: While it's important to list product specifications for the pro audience, always connect them back to a tangible benefit. Instead of just "50-year fade and stain warranty," write "Enjoy 50 years of vibrant color and easy cleanup, backed by an industry-leading warranty."
• •Lead with Expertise and Trust: Consistently reference the brand's experience and knowledge. Create content (blogs, videos, guides) that answers common customer questions, positioning the brand as a go-to expert. Phrases like "With over 30 years of experience, we know what works" reinforce this.
• •Maintain a Confident and Straightforward Voice: The tone is knowledgeable, not arrogant. Be direct, clear, and helpful. In FAQs and customer service interactions, provide no-nonsense answers that solve problems efficiently.
• •Amplify Customer Success Stories: Feature user-generated content and testimonials prominently. Sharing reviews that praise the quality, service, and final results reinforces all brand values and the "let's build something awesome" promise, showing real-world proof of the brand's reliability.

Percepción Social

The social perception is largely positive, highlighting a wide selection of high-quality products, excellent customer service, knowledgeable staff, and the convenience of online ordering and delivery. Some criticisms include communication issues, bulk-only product availability for certain items, and price comparison with big-box stores, though the company holds an A+ rating despite not being BBB accredited.

Ejemplos de Copy

• •Your weekend project just got an upgrade. Stop dreaming about the perfect deck and start building it. With our top-quality materials and expert resources, you've got this. Let's build something awesome together. #DeckLife #DIYDeck #WeekendWarrior #DeckInspiration
• •Your reputation is built on quality. Ours is too. Get access to the best brands like Trex and TimberTech, with reliable, job-site delivery. We're your partner behind the build, helping you get the materials you need, when you need them. Shop our contractor-grade selection now. #DeckPros #ContractorLife #BuildingMaterials #QualityDecking
• •Ready to finish your project strong? For a limited time, get 15% off all deck hardware with orders over $4,000. From the structural connectors that provide strength to the hidden fasteners that create a flawless finish, get the professional-grade details for less. Shop the sale.
• •Built to Last. Built to Love. We source only the most durable, low-maintenance decking materials so you can spend less time on upkeep and more time enjoying your outdoor space. Explore our collection of composite and PVC decking that stands the test of time.
• •This isn't just a deck. It's the spot for family dinners. It's your front-row seat to the sunset. It's the outdoor living room you've always wanted. At The Deck Store, we don't just sell boards and screws. We deliver everything you need to build something awesome. Start your project today at DeckStore.com.