Tono de Marca

Passionate and Approachable

Valores de Marca

• •Creativity & Self-Expression
• •Quality & Craftsmanship
• •Accessibility
• •Community & Connection
• •Entrepreneurial Spirit

Mejores Prácticas

• •Lead with Passion, Follow with Encouragement: Start by sharing your genuine love for the craft ("We're obsessed with the perfect ceramic glaze...") and follow up with an encouraging message for the customer ("...and we've made it easy for you to get it right the first time.").
• •Tell Your Story in Snippets: Regularly weave the "husband and wife team" and "hobby-turned-business" narrative into your copy. This personal touch builds trust and differentiates you from larger competitors. Use it in social media bios, email footers, and product descriptions.
• •Use "You" and "Your" Centric Language: Focus the copy on the customer's experience and benefit. Instead of "We teach resin art," use "You'll create a stunning resin masterpiece." This makes the message more personal and engaging.
• •Bridge the E-commerce/Workshop Gap: Create a unified brand voice by cross-promoting. Mention the quality of your workshop tools in class descriptions and invite product buyers to attend workshops. This reinforces that both sides of the business share the same commitment to quality and creativity.
• •Emphasize the Outcome and the Feeling: Don't just sell a workshop or a tool; sell the result. For workshops, focus on the feeling of accomplishment, relaxation, and fun ("Leave with a beautiful piece and a new favorite hobby"). For products, focus on the professional-quality results they enable ("Craft professional-grade journals from your kitchen table").

Percepción Social

The brand is perceived as a high-quality, reliable, and trustworthy small business, with highly-rated products (4.8+ stars on Etsy). For workshops, the market expects experiences that are fun, therapeutic, friendly, and welcoming, which aligns perfectly with The Create Studio's messaging.

Ejemplos de Copy

• •Headline: Your Friday night just got a creative upgrade. Body: Tired of the same old routine? Grab your friends, bring your favorite bottle of wine, and discover the magic of resin art. We provide the tools and guidance —you provide the creative spark. No experience needed, just good vibes! Book your spot at the link in bio. #TheCreateStudio #BrisbaneWorkshops #ResinArt #GirlsNightOut
• •Headline: The Shape of Your Imagination. Body: Every potter knows the right tool doesn't just make the work easier —it becomes an extension of your hand. Our mug-shaped pottery ribs are designed with passion and 3D-printed for precision, giving you the perfect curve, every time. Crafted with love, from our studio to yours.
• •Headline: From Our Family Hobby to Your Creative Hands. Body: We started The Create Studio because we believe in the joy of making something beautiful. Whether you're joining one of our Brisbane workshops or using our custom-designed tools at home, we're here to help you create.
• •Subject: Loved the tools? Come and play in the studio! Body: Hi [Customer Name], you know the quality of our tools —now come experience the passion behind them. We're inviting you to an exclusive discount on our popular Alcohol Ink workshops. It's the perfect way to spend an afternoon learning, creating, and having fun.
• •Headline: The Ultimate Team-Building Day. (No Trust Falls, We Promise). Body: Spark collaboration and creativity with a private art workshop at The Create Studio. Our fun, relaxed sessions are designed to help your team connect and create something amazing together. Perfect for all skill levels. Enquire about our corporate packages today!