Tono de Marca

witty, heartfelt, and slightly irreverent

Valores de Marca

• •Thoughtfulness & Connection
• •Originality & Quality
• •Humor & Authenticity
• •Customer Focus & Service
• •Empowerment & Support

Mejores Prácticas

• •Develop a "Voice & Tone" Guide: Create a simple internal document outlining the core personality (witty, heartfelt, slightly irreverent) and how it adapts. Include "words we love" (e.g., lovely, brilliant, bloody, f*cking awesome - used judiciously) and "words we avoid" (e.g., overly formal or corporate jargon). This helps anyone creating content.
• •Embrace Imperfection (Authentically): The brand has a personal, slightly homespun feel despite its professionalism. Don't be afraid of contractions, colloquialisms, or a conversational style. The occasional frank or self-deprecating comment, as seen in the blog, can build relatability.
• •Know Your Swear Limits: While "sweary" is part of the charm, understand the context. It’s used for humor and emphasis, not aggression. Ensure it aligns with the specific product and platform (e.g., slightly more filtered for a general Facebook ad vs. a product description for an explicitly sweary item).
• •Focus on "Gifting Moments": Frame copy around the act of giving and the positive emotion it evokes for both the giver and receiver. Highlight the "why" behind a gift – to support, to share a laugh, to show you care.
• •Listen & Reflect Customer Language: Pay attention to how customers talk about the products in reviews and social media comments. Their language can provide inspiration and ensure the brand tone continues to resonate authentically. Incorporate their positive sentiments and the joy the gifts bring into future copy.

Percepción Social

The Chiswick Gift Company is generally perceived very positively by its customers. They are seen as a source of unique, high-quality, and often humorous gifts that are perfect for various occasions and recipients. Customers appreciate the originality of the designs and the personal touch. The brand is viewed as reliable, with excellent customer service and quick dispatch. The "sweary" nature of some products is generally well-received by the target audience, who find it amusing and fitting for the intended recipients. The company successfully conveys a sense of a small, creative business with a personal touch, even as it has grown and collaborated with larger entities.

Ejemplos de Copy

• •For a new "encouragement" pin: "Life throwing lemons? Tell it to eff off with our new pin. Because sometimes, a little bit of 'sweary' support is all you need to remember you're bloody brilliant. #ChinUpTitsOut"
• •Facebook post for a Monday: "Survived another Monday? Barely? We get it. Treat yourself (or a fellow sufferer) to something that says, 'Well done, us, for not completely losing our sh*t.' Shop our 'Mildly Manic Monday' collection. Link in bio (if you can even be bothered to click, no judgment)."
• •Instagram caption for a friendship gift: "For the friend who’s seen you at your weirdest and still sticks around (bless their cotton socks and questionable taste in your company). Our 'Vaguely Weird, Very Wonderful' keyring. Tag your wonderfully weird mate!"
• •Product description for a "tough times" gift set: "Know someone wading through the treacle of life? Send 'em our 'Even On My Worst Day I'm F*cking Awesome' gift set. It’s like a hug, a high-five, and a shot of Dutch courage, all in one lovingly packed box. Because they are awesome. Obviously."
• •Email subject line for a new collection: "Psst! We made some new stuff. You'll probably love it (or know someone who will)."