Tono de Marca

Passionate, ethical, and empowering. Also friendly and sensory, aiming to create a personal connection with its audience, using strong, purpose-driven language, and an informal, engaging voice on social media.

Valores de Marca

• •Activism and Social Change
• •Sustainability and Environmental Protection
• •Empowering Women and Girls
• •Cruelty-Free and Natural Ingredients

Mejores Prácticas

• •Lead with Purpose: Connect messages back to core brand values like sustainability, empowerment, or fighting for a fairer world.
• •Use Sensory and Evocative Language: Describe how products feel and smell using words that evoke emotions and experiences.
• •Maintain a Unified but Flexible Tone: Adapt the voice for each platform (e.g., informal on social media, polished on the website) while maintaining the core passionate and ethical tone.
• •Balance Activism with Product: Authentically integrate activist messaging with product promotion, ensuring it doesn't feel like a sales tactic.
• •Be Transparent and Informative: Educate the audience about product ingredients, sourcing, and benefits to build credibility and trust.

Percepción Social

Generally positive, especially for its ethical stance, sustainability, and product quality (pleasant scents, effectiveness). Perceived as a go-to for gifts and an industry best in sustainability. However, there are significant concerns regarding its e-commerce experience, including slow delivery, incorrect orders, and poor customer service.

Ejemplos de Copy

• •Wrap yourself in a hug 🤗 Our new Tender Tonka scent is here to bring warmth and comfort to your autumn days. With notes of sweet caramel, vanilla, and ethically sourced tonka bean, it’s self-care that feels as good as it smells. Who’s ready for a cozy night in? ✨ #TheBodyShopSweden #TenderTonka #VeganBeauty
• •Beauty that Betters the World. Every tub of our Shea Body Butter is more than just skincare. It’s a promise—to our planet and to the women in Ghana who harvest our shea butter. Choose products that empower. #CommunityFairTrade
• •⏰ Psst… Your favorites are waiting (with a little something extra inside).
• •Join our refill revolution! ♻️ Bring back your empty bottle and fill it up with your favorite shower gel or shampoo. Let's scrub up ourselves AND the world. #Refill #Sustainability #TheBodyShop
• •For us, it's about celebrating every body and feeling confident in our own skin. But we want to know what it means to our amazing community! Share your thoughts in the comments below. Let's inspire each other. ❤️ #SelfLove #EveryoneIsBeautiful #TheBodyShop