Tono de Marca

Authentic, Passionate, and Appreciative

Valores de Marca

• •Artistic Integrity
• •Craftsmanship
• •Exclusivity
• •Direct Connection

Mejores Prácticas

• •Always Write in the First Person: Use 'I,' 'my,' and 'me' to maintain the personal, authentic connection between the artist and the audience. The brand *is* Peter Gray.
• •Emphasize Scarcity and Exclusivity: In every product description for new items, clearly state if it's an original ('the only one'), a limited edition ('one of 50'), or a timed release ('available for 72 hours only'). This reinforces the brand's value of exclusivity.
• •Tell the Story Behind the Art: Don't just sell a product; share the inspiration. Whether it's a personal feeling, a mythological tale, or a pop culture homage, sharing the 'why' behind each piece adds depth and value.
• •Express Gratitude Openly: Continue to weave appreciative language into communications, especially when announcing new work or milestones. This nurtures the community that has supported the brand's transition.
• •Maintain a Professional yet Approachable Tone in All Communications: From the website's FAQ to direct messages, the tone should be professional (clear, concise, and informative about shipping, materials, etc.) but always approachable and friendly, inviting conversation and inquiries.

Percepción Social

The public and customers perceive The Art of Peter Gray as a talented and high-quality independent artist. The brand is not seen as a mass-producer but as a source of unique and skilled artwork. The strategic shift to limited editions will likely enhance this perception, positioning the brand as more exclusive and desirable for serious art collectors and fans. The subject matter, which blends pop culture with fine art, gives the brand a modern and accessible appeal.

Ejemplos de Copy

• •The next chapter begins. This piece, 'Midnight State of Mind,' is more than a painting; it's a journey into the creative process. As I move away from open editions, I'm excited to offer this as a strictly limited run of 50 prints. Each one is a promise of quality and exclusivity, signed and numbered. Thank you for coming on this journey with me. Link in bio to make it yours.
• •There is only one. This original 75x100cm acrylic painting captures a moment of pure, untamed energy. For the collector who values the unique story and texture that only an original piece can offer. Comes with a certificate of authenticity and a piece of my creative soul. For inquiries, please contact me directly.
• •You've traveled the Continent through games and books. Now, bring the legend home. This fine art reproduction of my original painting, 'Wolf & Swallow,' is created with 12-colour printing for stunning depth and vibrancy. Available for a limited time only before it disappears into the vault. Secure your piece of the saga.
• •To the community that built this studio: Thank you. Your support has been the foundation of my work. As The Art of Peter Gray evolves, I'm moving toward creating more unique and collectible pieces. The open edition print store will be closing at the end of the year, making way for exclusive limited and timed releases. This means every piece you collect from now on will be part of a more special, curated collection. I can't wait to show you what's next.
• •Peter Gray | Contemporary Artist, Northern Ireland. Creating worlds with acrylic on canvas. From my studio to your walls. Collector of stories and painter of light. Originals & exclusive limited editions available via my site. Let's connect about your commission ideas.