Tono de Marca

Authentic, approachable, and community-focused, blending hometown pride with an entrepreneurial spirit. The language is conversational and grounded, avoiding corporate jargon.

Valores de Marca

• •Local Pride and Authenticity
• •Entrepreneurial Spirit
• •Community and Connection
• •Quality and In-House Production

Mejores Prácticas

• •Always circle back to the brand's origin story and its connection to the Upper Peninsula, as this is its unique selling proposition.
• •Avoid overly polished or corporate-sounding copy; keep it conversational, as if talking to a neighbor.
• •Frame customers as part of the brand's journey, encouraging and featuring user-generated content to strengthen community bonds.
• •Consistently mention that products are designed and produced locally to reinforce values of quality and authenticity.
• •Emphasize the feeling of being in the Upper Peninsula, not just the product. Copy should evoke experiences, landscapes, and the sense of pride associated with the 906 area.

Percepción Social

The 906 Hunting Company is perceived positively as a genuine, local brand representing the spirit of the Upper Peninsula. Customers connect with its story and regional identity, seeing its products as well-regarded and a staple for showcasing U.P. pride. Its narrative of local growth fosters a loyal customer base.

Ejemplos de Copy

• •From the U.P., For the U.P. Born from a high school dream and raised in the heart of the 906. This isn't just apparel; it's a piece of home. Wear your pride.
• •Built on Grit and Hard Work. Our story started in a basement and grew into a brand that outfits the entire Upper Peninsula. Every shirt is a chapter of that journey. Thanks for being a part of it.
• •More Than a Brand, It's a Community. When you wear 906 Hunting Co., you're part of a family that knows the beauty of "God's Country." Join the community and share your 906 story.
• •The Official Uniform of the Upper Peninsula. From campfires to the coastline, our gear is made for the U.P. lifestyle. Screen-printed right here in Naubinway, because authenticity matters.
• •Your Story is Our Story. We started with a simple idea: to create something that represents our home. Now, we see that pride reflected in all of you. Every purchase supports a dream that started right here in the 906.