Tono de Marca

Passionate & Storytelling, Educational & Informative, Conscious & Ethical, Curated & Discerning, Approachable Sophistication

Valores de Marca

• •Authenticity: Championing wines that genuinely reflect their terroir, winemaking methods, and the specific year.
• •Sustainability & Eco-consciousness: Prioritizing small wineries with artisanal and sustainable practices, using eco-friendly packaging, and promoting conscious consumption.
• •Quality & Purity: Focusing on wines made without artificial fertilizers, pesticides, sugar, chemical yeasts, or other artificial additives.
• •Craftsmanship & Artisanship: Celebrating the "personal touch of the winemaker" and handcrafted wines.
• •Storytelling & Connection: Believing that each bottle has a unique story and being committed to sharing those stories with customers.
• •Customer Care & Convenience: Offering various delivery options and information to enhance the customer experience.

Mejores Prácticas

• •Always Lead with Passion and Story: Infuse copy with genuine enthusiasm for natural wines and the stories of their creators. Don't just list features; narrate the experience and the origin.
• •Emphasize Natural and Ethical Aspects: Consistently highlight keywords like "natural," "organic," "artisanal," "sustainable," "eco-friendly," and "handcrafted" where appropriate and true.
• •Maintain an Educated yet Accessible Voice: Provide informative details about the wines and processes, but avoid overly technical jargon that could alienate less experienced wine drinkers. Aim for clarity and engaging explanations.
• •Be Transparent and Honest: Clearly communicate the brand's commitment to quality, purity, and the absence of artificial additives. This builds trust.
• •Use Evocative and Sensory Language: Describe the wines in a way that appeals to the senses (taste, aroma, appearance) and paints a picture of the drinking experience and the wine's origin.

Percepción Social

Customers likely perceive "The 750" as a niche, specialist retailer catering to those who appreciate organic, natural, and sustainably produced wines. The brand is likely seen as trustworthy by its target audience due to its transparency about sourcing and production methods. The focus on storytelling and the people behind the wines likely fosters a sense of connection and appreciation for the products. They may be perceived as a premium, though not necessarily overly luxury, brand that values quality and ethical practices over mass production.

Ejemplos de Copy

• •Social Media Post (Instagram/Facebook) - Featuring a new wine: Meet the latest addition to our handpicked family: [Wine Name] from [Winery Name]. Crafted with passion by [Winemaker's Name] in the sun-drenched hills of [Region], this [Wine Type] whispers tales of its terroir with every sip. Made with zero artificial additives, just pure, hand-harvested grapes and a deep respect for nature. Discover its story and vibrant notes of [flavour notes]. Link in bio to bring this artisanal gem to your table. #NaturalWine #ArtisanalWine #SmallProducers #OrganicSipping #The750Story
• •Website Homepage Banner: Beyond the Label: Authentic Wines, Sustainably Sourced. At The 750, we connect you with passionate artisans and exceptional natural wines. Taste the difference dedication makes. Explore Our Collection.
• •Email Newsletter Snippet - Highlighting a winemaker: This week, we journey to [Region] to celebrate [Winemaker's Name] of [Winery Name]. Their commitment to [specific sustainable practice, e.g., biodynamic farming] not only nurtures the land but also results in wines of incredible character and purity. Learn more about their philosophy and the [Wine Name] that embodies their craft...
• •Product Page Description - Short, engaging intro: Experience [Wine Name]: A true expression of [Grape Varietal] from [Region]. Handcrafted by artisans who believe in letting nature lead, this wine is vibrant, honest, and utterly delicious. Expect [brief taste description]. Perfect for [pairing suggestion] or simply savouring the moment.
• •About Us Page Excerpt: We believe wine should tell a story – of the soil, the season, and the soul of the winemaker. That's why The 750 champions small wineries dedicated to artisanal and sustainable practices. No shortcuts, no artificial anything. Just pure, expressive wines that are as good for the planet as they are for your palate. Join us in celebrating conscious consumption, one beautiful bottle at a time.